TOURISM INC. MARKET READINESS SELF ASSESSMENT

The Market Readiness Self Assessment program is a self-guided tool to assist businesses, organizations and communities in preparing to enter tourism for the first time, or to refocus to attract new tourism markets. 

Once you have completed the Tourism Inc. Market Readiness Self Assessment workshop and workbook, this website provides you with several resources to improve market readiness in the 13 areas of market readiness self assessment.

What is Tourism, Inc.?

• Interactive, professional development workshops/ training and/or self-assessment tools for tourism operators, organizations and communities to assist with marketreadiness and overall tourism business skills.
• Tourism Training designed for today’s business needs
• Developed by the Regional Services Branch of the Ontario Ministry of Tourism in collaboration with the Investment Development Office (IDO), Research Branch, Ontario Tourism Marketing Partnership Corp.(OTMPC), the Ontario Cultural Attractions Fund and other tourism organizations.
• Piloted to over 32 communities and 600 participants 2005.

 

TOURISM IS… the fastest growing industry globally

• About people, places and things – the experience a traveller has while in a destination
• A complex industry because of the diversity of businesses involved in the sector – accommodations, food & drink, entertainment, attractions, transportation, services, festivals and events, culture and heritage, outdoors & sports
• Constantly changing – savvy consumers and improved transportation mean the world is now available to everyone
• An important economic sector – generates new business and revenues, as well as social and lifestyle benefits, to communities
• Tourism GDP is greater than agriculture, forestry/logging, fishing/hunting and mining industries combined.
• Tourism was the 7th largest export industry in Ontario in 2004, foreign earnings totaling $6.7 Billion
• Dependent upon strong businesses and supportive infrastructure to be successful – skills, products, services, financing, training, communications, links
• An enhancement to your current core business – get it right locally (domestic market) and you can grow it globally (export market).