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Tourism Inc. Resources


RESOURCES

 

 

PROVINCIAL, NATIONAL AND INTERNATIONAL TOURISM ASSOCIATION RESOURCES

 

MOTIVATION RESOURCES

Tourism is an economic sector that takes existing businesses from many diverse sectors and shifts them into new external markets. What is it about your product/service that makes you think you’re ready for tourism?


 

PRODUCT/SERVICE RESOURCES

An important part of tourism market readiness is clearly understanding what you offer and how it differs from the competition, as well as how you may want to diversify based upon the constraints of your facility and resources. What is your current product or service offering?

QUALITY AND RECOGNITION RESOURCES

PRODUCT DEVELOPMENT RESOURCES

RESEARCH AND STATISTICS RESOURCES

GD Sourcing
Free and low cost small business market research

 

BUSINESS RESOURCES

In order to develop a successful tourism operation, it’s important to ensure your core business/product is profitable, and that you are in the appropriate position to diversify your offering. What business are you currently in?

BUSINESS PLANNING RESOURCES

 

FINANCING AND INVESTMENT RESOURCES

 

LEGAL AND PRIVACY RESOURCES

CUSTOMER RESOURCES

In order to be successful in the tourism business, it’s critical to understand who you are currently selling your products and providing services to, as well as who you could be targeting. Do you know who your customers are?

 

 

CUSTOMER SERVICES RESOURCES

In this global economy, tourism customers have higher service and product delivery expectations of the destinations they frequent, regardless of their travel budget. What value-added services do you currently offer your customers?

 

E BUSINESS RESOURCES

  • Tourism Keys
    Unlock the door to a higher performing website

 

 

OTHER RESOURCES

 

HUMAN RESOURCE RESOURCES

Tourism is all about people – making them welcome and comfortable, creating memories and building relationships. Good product and service delivery is impossible without the support of competent staff and volunteers. Who’s involved in the delivery of your products and services?

 

PARTNERSHIP RESOURCES

Working collaboratively with other businesses and organizations in your area can extend your market reach and provide added value to your existing products and services, as well as to the customer experience. Partnerships can include sharing resources, ideas and customers. Who do you currently partner with and how?

Guide to Working with Trade

 

COMMUNICATIONS AND PUBLIC RELATIONS RESOURCES

Tourism is an extremely complex industry and difficult for most people to understand.  You can’t expect the general public to know what it is you do, and what products and services you provide, if you don’t tell them.  Especially important is ensuring your local community understands the benefits that your organization and industry bring to the community – they are your first ambassadors. What’s the message you currently deliver?

  • Google
    Google news alerts and adwords
  • Tourism Keys
    Unlock the door to a higher performing website

 

MARKETING RESOURCES

Travellers are always looking for new and different destinations and experiences.  The tourism industry needs to be better tuned in to the evolving needs of their customers in order to continue to attract new and retain existing audiences. Well-planned and executed marketing should deliver a regular source of visitors, target new leads, and provide tourism operators with insight into the customers who are responding to their marketing. What is your current approach to marketing?

  • Print Bureau of Measurement:
    www.pmb.ca/        

 

PRICING AND TICKET SALES PROFILE

To ensure maximum profitability, tourism operators must be able to provide price points and payment options reflective of product and market conditions. What is your current system of pricing, ticketing and customer sales?

  • Ontario Tourism Marketing Partnership

 

HEALTH AND SAFETY RESOURCES

Due to changing social issues and an aging travel population, the tourism industry must become more pro-active in planning for and delivering to the health and safety needs of their customers. What current level of health and safety measures does your site/operation follow?

 

TRANSPORTATION AND ACCESSIBILITY RESOURCES

Once you’ve developed a great product and have been able to get it to market, it’s critical that customers know how to get to and access your offerings in the simplest and most direct manner possible. How do customers currently travel to and maneuver within and around your operation?

 

PERFORMANCE MEASUREMENT RESOURCES

Tracking all aspects of your operation will determine efficiencies and areas in which adjustments must be made to improve your bottom line. How are you currently measuring your performance and successes?

  • LINK TO: Tourism Inc. Tracking Workbook
 

Tourism Market Readiness Self-Assessment Tool

 

 

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