COMPETITIVENESS STUDY HITS THE ROAD

News

 

Ontario will hold consultations in 10 cities this fall to generate ideas on how to make Ontario the world’s destination of choice.

 

The consultations are part of the Ontario Tourism Competitiveness Study, which is looking at ways to increase Ontario’s share of the multi-billion dollar global tourism market. Discussions will be led by the Chair of the Study, MPP Greg Sorbara. The consultations will feed into an action plan set to be released in early 2009. Ontarians are invited to learn about the study and participate in the consultation process at www.tourismstudy.ca.

 

Consultations will take place:

The objectives of the competitiveness study are to get Ontarians talking about the future of Ontario tourism, raise the profile of the tourism industry, and to design a strategy that identifies clear actions for the tourism industry and clear roles for all levels of government.

 

QUOTES

 

“Tourism is a major contributor to our economy and has tremendous potential for growth. These consultations will help ensure the province’s tourism industry is prepared to take advantage of the new opportunities emerging globally,” said Tourism Minister Peter Fonseca.

 

"I am looking forward to hearing the views of Ontarians on how to grow this key economic sector for Ontario – a sector that is experiencing phenomenal growth world-wide,” said MPP Greg Sorbara, Chair of Ontario Tourism Competitiveness Study.

 

QUICK FACTS

 

• Tourism generates $22.8 billion of revenues for Ontario’s economy and supports more than 300,000 jobs across all economic sectors.
• Ontario's main international tourism markets include the U.S., the U.K., Japan, Germany, France, Mexico, Italy, China and South Korea

 

 

LEARN MORE

 

Find out more about the Ontario Competitiveness Study 

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Contacts:





Alicia Farrow, Minister’s Office, (416) 325-4543
Anna-Maria Mountfort, Communications Branch, (416) 314-3497