MCGUINTY GOVERNMENT INVESTING IN LOCAL TOURISM
Festivals And Events Help Build A Strong And Prosperous Economy

 

COLLINGWOOD —The McGuinty government is helping to market and expand programming of the Collingwood Elvis Festival, July 26-29, through an investment of $93,750, Jim Bradley, Minister of Tourism, announced today.

“The Celebrate Ontario program is helping community organizations market festivals and events more effectively, and create new experiences that attract greater audiences,” said Bradley. “Festivals and events increase tourism, bringing new visitors to communities across Ontario and contribute to a strong and prosperous economy.”

The $4-million Celebrate Ontario program supports the growth of existing festivals and events by funding new marketing and programming enhancements. The Ontario Tourism Event Marketing Partnership Program is providing an additional $500,000.

“Thanks to the funding provided by the Ontario government, we are able to expand the marketing and programming of the festival this year to include two new regional performance venues, a dedicated shuttle service, and an enhanced radio promotion campaign,” said Karen Cubitt, Manager of Arts, Culture, Information Services & Special Events for the Town of Collingwood.

Since October 2003, the McGuinty government has invested more than $15 million to market Ontario’s festivals and events.

“Our government is a proud supporter of festivals, events and attractions that boost tourism in all four seasons,” said Bradley “Supporting such events gives a substantial economic boost to local communities and a memorable experience for our visitors.”

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Contacts:
David Oved, Minister’s Office, (416) 314-1400
Gary Wheeler, Communications Branch, (416) 325-8391