MCGUINTY GOVERNMENT INVESTING IN THOROLD TOURISM
Festivals and Events Help Build a Strong and Prosperous Economy

THOROLD – The McGuinty government is helping to market Italia In Festa through an investment of $3,850, Minister of Tourism Jim Bradley announced today.

"The Ontario government is a proud supporter of festivals, events and attractions that boost tourism in all four seasons," said Bradley. "Supporting such events gives a substantial economic boost to the area, and a memorable experience for visitors."

The Tourism Event Marketing Partnership Program funding will be used to cover costs associated with newspaper and radio advertising. Italia In Festa will run from June 22-24 in Thorold. The expanded three day event includes an opening pasta night, an authentic "piazza" setting, carnival, wine garden and musical entertainment.

"A healthy tourism industry supports Ontario's high quality of life," said Bradley. "Festivals and events increase tourism, bringing new visitors to communities across Ontario, contributing to a strong and prosperous economy."

Italia In Festa is among a growing number of Ontario events and festivals sponsored under the Ministry of Tourism's Tourism Event Marketing Partnership Program. By assisting local organizations to showcase their events to the people of Ontario and our neighbours, the program encourages increased tourism and strengthens Ontario's tourism industry.

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Contacts:
David Oved, Minister’s Office, (416) 314-1400
Gary Wheeler, Communications Branch, (416) 325-8391