MCGUINTY GOVERNMENT HELPS THE ORILLIA BEATLES CELEBRATION ATTRACT LARGER AUDIENCES

ORILLIA — The McGuinty government is helping promote the inaugural Orillia Beatles Celebration, September 21 – 23, through an investment of $5,500 for newspaper and radio advertising in Toronto, Tourism Minister Jim Bradley announced today.

“The Ontario government is pleased to help the Orillia Beatles Celebration attract more visitors,” said Bradley. “Supporting festivals, events and attractions provides an economic boost to communities across the province, and memorable experiences for our visitors.”

The Beatles Celebration was held last year in Toronto and attracted more than 3,000 people. In its new home in Orillia, the event will feature Beatles tribute bands, museum-quality exhibits, Beatles experts, karaoke, a marketplace and a downtown street event.  It is anticipated that up to 5,000 people will attend this year.

“We’re pleased to be breaking new ground as the first community-based Beatles festival,” said Orillia Councillor Ralph Cipolla. “It’s going to be accessible and affordable, and we hope it will be one of Ontario’s most popular annual events. This celebration will benefit the City of Orillia and surrounding area economically.”

The Orillia Beatles Celebration is among dozens of events and festivals supported by the Ontario government.  Marketing support for these events encourages increased tourism and strengthens Ontario's tourism industry by helping organizations promote their events to the people of Ontario and beyond. 

“A healthy tourism industry supports Ontario’s high quality of life,” said Bradley. “Festivals and events increase tourism, bring new visitors to communities across Ontario, support small businesses and create jobs.”

– 30 –

Contacts:
David Oved, Minister’s Office, (416) 314-1400
Guy Lepage, Communications Branch, (416) 314-3497