ONTARIO GOVERNMENT SUPPORTS TOURISM IN STRATFORD
“Tourism Keys” Workshop Will Help Build Tourism

 

STRATFORD — Stratford area tourism companies and organizations learned today how to use their websites to attract more visitors and business, at a “Tourism Keys” workshop held by the Ministry of Tourism.

“The Ontario government recognizes the importance of the tourism industry to Stratford and local communities across Ontario,” said Minister of Tourism Jim Bradley. “These workshops help develop local tourism and sustain tourism related jobs, which in turn help to build strong communities,”

“Tourism Keys” is a one-day customer relationship management and Internet Enhancement workshop that is custom-designed for owners and managers of tourism businesses and organizations. The workshops encourage attendees to develop a customer-focused strategy using the internet and design their websites to grow their business.

The sessions include identifying who your key customers are. They identify features of a compelling website to attract and maintain those key customers. The session also alert attendees to identify key words to assure their website is found through search engine optimization.

Tourism contributes more than $21 billion a year to the Ontario economy, and supports more than 200,000 jobs.
“By working with tourism businesses and organizations we are helping to provide the necessary tools to grow their businesses and attract visitors,” said Bradley.

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Contacts:
David Oved, Minister’s Office, (416) 314-1400
Gary Wheeler, Communications Branch, (416) 325-8391