Increasing Competitiveness Will Drive Economic Growth

 

The tourism landscape is changing dramatically. The findings of the competitiveness study will help ensure the province’s tourism industry is prepared to take advantage of new opportunities emerging globally.  

 

"We are prepared to think big, bold and out of the box to make Ontario the world’s destination of choice,” said Tourism Minister Peter Fonseca. 

 

 

Greg Sorbara. Chair of the Ontario Tourism Competitiveness Study, will work with Tourism and business leaders to:

• Study what Ontario’s tourism industry does well and where there is room for improvement
• Identify Ontario's best prospects for growth and best practices around the globe and 
• Develop an action plan, to be released in 2009, to ensure tourism continues to be a key contributor to Ontario’s economic prosperity.

The three objectives of the competitiveness study are getting all Ontarians talking about the future of Ontario tourism; raising the tourism industry’s profile; and designing a strategy that identifies clear actions for industry and clear roles for all levels of government.