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Ontario’s Domestic Travel Markets, 2006

Tables available in pdf format

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s Overseas Travel Markets.

Table 1. Person Visits from Canada to Ontario: by Length of Stay, 2006

 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
All Canada
83,668
33,663
50,005
Ontario
78,997
30,299
48,698
Quebec
3,234
2,008
1,226
Manitoba
471
416
55
Western Cananda
625
609
16
Atlantic Canada
341
331
10

 

Table 2: Person Visits from Canada to Ontario: by Main Purpose of Trip, 2006

 
Total Visits (000s)
Overnight Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
All Canada
36,017
38,125
4,906
4,621
15,215
15,219
2,039
1,190
Ontario
34,322
35,975
4,301
4,399
14,035
13,663
1,559
1,043
Quebec
1,121
1,572
377
164
649
1,005
259
95
Manitoba
283
124
41
22
254
109
34
18
Western Cananda
183
313
108
21
175
307
108
20
Atlantic Canada
106
140
80
15
102
136
79
14

 

Table 3: Person Visits from Canada to Ontario: by Calendar Quarter, 2006

 
Total Visits (000s)
Overnight Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
All Canada
17,075
20,508
25,960
20,125
5,771
8,109
12,539
7,244
Ontario
16,285
19,400
24,334
18,978
5,280
7,346
11,227
6,446
Quebec
622
774
1,068
770
335
442
786
445
Manitoba
51
113
213
94
39
104
196
77
Western Cananda
52
152
217
204
52
149
211
197
Atlantic Canada
65
69
127
79
65
68
121
78

 

Table 4: Average Household Party Size and Composition of Canadian Visitors to Ontario, 2006   

 
Total Visits
Overnight Visits
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
All Canada
1.9
79%
21%
1.9
79%
21%
Ontario
1.9
78%
22%
2.0
78%
22%
Quebec
1.8
83%
17%
1.7
83%
17%
Manitoba
2.1
77%
23%
2.1
77%
23%
Western Cananda
1.8
88%
12%
1.8
88%
12%
Atlantic Canada
1.7
87%
13%
1.7
87%
13%

 

Table 5: Person Nights spent by Canadian Travellers in Ontario and Avg. Length of Stay, 2006

Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
All Canada
88,228
2.6
Ontario
74,479
2.5
Quebec
5,609
2.8
Manitoba
1,710
4.1
Western Cananda
4,273
7.0
Atlantic Canada
2,157
6.5

 

Table 6: Canadian Visitors Accommodation in Ontario (000s), 2006

Type of Accommodation
Total Canada
Ontario
Other Canada
Total Person Nights
88,228
74,479
13,749
Roofed Commercial Accommodation
24,371
20,684
3,687
  Hotel
11,248
8,818
2,430
  Motel
2,134
1,742
392
  Other Commercial
10,990
10,124
866
Camping/Trailer Park
6,875
6,283
591
Home of Friend/Relative
42,847
34,057
8,790
Private Cottage
11,162
10,778
384
Other Accommodation
2,973
2,677
297

 

Table 7: Person Visits from Canada to Ontario: Travel Region Visited, 2006

 
Total Visits
Overnight Visits
Tourism Region
Total Canada
Ontario
Other Canada
Total Canada
Ontario
Other Canada
Total Person Visits (000s)
83,668
78,997
4,671
33,663
30,299
3,364
Essex
1,330
1,305
25
529
504
25
Southwestern Ontario
9,708
9,608
100
3,464
3,376
89
Niagara Region
4,965
4,860
104
2,121
2,019
102
South-Central Ontario
10,339
10,230
109
2,705
2,601
104
Toronto and Region
18,699
17,437
1,261
5,798
4,639
1,159
Central Ontario
18,408
18,267
140
9,030
8,895
136
St. Lawrence River Corridor
4,244
3,796
448
2,020
1,740
280
Ottawa Region
4,995
3,535
1,461
2,379
1,494
885
Eastern Ontario
3,793
3,391
402
1,400
1,308
92
North-Central
2,239
2,155
84
1,513
1,481
32
North-East
2,679
2,628
51
1,400
1,358
42
North-West
1,321
993
328
763
484
279
Region not Specified
949
793
157
540
402
138
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.

 

Table 8: Person Visits from Canada to Ontario: Activities, 2006

 
Total Visits (000s)
Overnight Visits (000s)
Activity
Total Canada
Ontario
Other Canada
Total Canada
Ontario
Other Canada
Visit friends or relatives
32,121
29,766
2,356
13,603
11,861
1,742
Attend a festival or fair
789
712
76
447
375
72
Attend a cultural performance
3,276
3,051
225
1,496
1,298
198
Visit a museum or art gallery
1,621
1,278
343
1,084
782
302
Visit a historic site
630
419
210
482
282
201
Visit a zoo/aquarium/botanical garden
612
505
108
343
251
92
Attend a sports event
1,864
1,757
107
593
492
102
Go shopping
9,488
8,537
951
3,481
2,731
750
Go sightseeing
6,582
5,848
735
3,558
2,962
596
Go to a bar or night club
2,841
2,588
253
2,074
1,832
243
Go to a casino
2,064
1,987
77
1,042
977
66
Visit a theme/amusement park
896
753
143
454
315
139
Visit a national/provincial nature park
2,151
1,890
261
1,414
1,161
253
Participate in sports/outdoor activities
21,775
20,230
1,546
12,914
11,647
1,267
   Boating
1,812
1,708
103
1,585
1,488
97
   Golfing
1,862
1,763
99
859
775
83
   Down hill skiing or snowboarding
609
602
7
330
325
5
   Hunting
361
357
4
244
242
2
   Fishing
3,324
3,181
143
2,409
2,284
126

 

Table 9: Canadian Visitors Spending in Ontario (millions), 2006 

Origin
Total
Overnight Visits
Same-day Visits
All Canada
$10,799
$7,211
$3,588
Ontario
$9,375
$5,887
$3,488
Quebec
$619
$530
$90
Manitoba
$127
$123
$4
Western Cananda
$465
$460
$5
Atlantic Canada
$213
$212
$1

 

Table 10: Canadian Visitors Spending in Ontario: by Locations Visited (millions), 2006

 
Total Visitors
Overnight Visitors
Locations Visited
Total Canada
Ontario
Other Canada
Total Canada
Ontario
Other Canada
Total Spending
$10,799
$9,375
$1,425
$7,211
$5,887
1,324
Essex
$173
$162
$10
$104
94
$10
Southwestern Ontario
$978
$921
$57
$591
535
$56
Niagara Region
$831
$776
$55
$570
516
$55
South-Central Ontario
$858
$821
$37
$381
345
$37
Toronto and Region
$2,817
$2,166
$651
$1,827
1,200
$627
Central Ontario
$2,133
$2,078
$55
$1,522
1,468
$54
St. Lawrence River Corridor
$495
$431
$64
$344
287
$58
Ottawa Region
$907
$600
$306
$669
409
$260
Eastern Ontario
$306
$278
$28
$178
160
$18
North-Central
$363
$349
$14
$297
288
$8
North-East
$497
$462
$35
$370
336
$34
North-West
$246
$190
$56
$193
139
$53
Region not Specified
$196
$140
$56
$164
110
$54
$0 - Less than 1 million

 

Table 11: Canadian Visitors Spending in Ontario: by Expense Category (millions), 2006

 
Total Visits
Overnight Visits
Spending Category
Total Canada
Ontario
Other Canada
Total Canada
Ontario
Other Canada
Total Spending
$10,799
$9,375
$1,425
$7,211
$5,887
$1,324
Accommodation
$1,548
$1,279
$269
$1,548
$1,279
$269
Food and Beverage
$3,277
$2,904
$373
$2,187
$1,843
$344
Recreation and Entertainment
$937
$858
$79
$547
$474
$73
Retail 
$1,721
$1,531
$190
$793
$639
$154
Canadian Carrier Fares
$661
$358
$303
$587
$292
$294
Private Transportation
$2,571
$2,380
$191
$1,484
$1,312
$172
Public/local transportation 
$85
$65
$20
$65
$47
$18
$0 - Less than 1 million

 

Source: Travel Survey of the Residents of Canada (TSRC), Statistics Canada, 2006

 

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