marqueeImage

Ontario’s Domestic Travel Markets, 2007

Tables available in pdf format

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s Overseas Travel Markets.

Table 1. Person Visits from Canada to Ontario: by Length of Stay, 2007

 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
All Canada
87,531
34,444
53,087
Ontario
82,679
30,928
51,750
Quebec
3,144
1,896
1,248
Manitoba
452
384
67
Western Cananda
912
895
17
Atlantic Canada
344
341
4

 

Table 2: Person Visits from Canada to Ontario: by Main Purpose of Trip, 2007

 
Total Visits (000s)
Overnight Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
All Canada
37,183
40,037
5,388
4,923
15,376
15,626
2,167
1,274
Ontario
35,538
37,949
4,525
4,667
14,194
14,131
1,507
1,096
Quebec
1,013
1,490
465
175
617
907
272
100
Manitoba
287
104
46
15
231
98
43
13
Western Cananda
247
349
274
42
238
346
269
42
Atlantic Canada
98
144
78
24
96
144
76
24

 

Table 3: Person Visits from Canada to Ontario: by Calendar Quarter, 2007

 
Total Visits (000s)
Overnight Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
All Canada
17,617
21,228
27,833
20,853
5,520
8,570
12,882
7,472
Ontario
16,659
20,045
26,249
19,726
4,889
7,769
11,664
6,607
Quebec
674
795
975
700
357
437
647
454
Manitoba
66
116
204
65
61
95
175
54
Western Cananda
162
191
290
268
157
188
285
264
Atlantic Canada
56
80
114
94
56
80
111
93

 

Table 4: Average Household Party Size and Composition of Canadian Visitors to Ontario, 2007   

 
Total Visits
Overnight Visits
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
All Canada
1.9
79%
21%
1.9
79%
21%
Ontario
1.9
78%
22%
1.9
79%
21%
Quebec
1.8
84%
16%
1.8
84%
16%
Manitoba
1.9
80%
20%
1.9
81%
19%
Western Cananda
1.7
85%
15%
1.7
85%
15%
Atlantic Canada
1.6
90%
10%
1.6
90%
10%

 

Table 5: Person Nights spent by Canadian Travellers in Ontario and Avg. Length of Stay, 2007

Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
All Canada
91,021
2.64
Ontario
76,090
2.46
Quebec
5,456
2.88
Manitoba
1,447
3.76
Western Cananda
5,774
6.45
Atlantic Canada
2,254
6.62

 

Table 6: Canadian Visitors Accommodation in Ontario (000s), 2007

Type of Accommodation
Total Canada
Ontario
Other Canada
Total Person Nights
91,021
76,090
14,930
Roofed Commercial Accommodation
24,641
20,512
4,129
  Hotel
11,398
8,238
3,160
  Motel
2,401
2,110
291
  Other Commercial
10,842
10,165
678
Camping/Trailer Park
6,552
5,870
681
Home of Friend/Relative
45,113
35,577
9,536
Private Cottage
11,351
11,042
309
Other Accommodation
3,363
3,088
275

 

Table 7: Person Visits from Canada to Ontario: Travel Region Visited, 2007

 
Total Visits
Overnight Visits
Tourism Region
Total Canada
Ontario
Other Canada
Total Canada
Ontario
Other Canada
Total Person Visits (000s)
87,531
82,679
4,852
34,444
30,928
3,515
Essex
1,445
1,412
33
582
549
33
Southwestern Ontario
10,263
10,189
74
3,366
3,293
73
Niagara Region
5,305
5,181
124
2,396
2,274
121
South-Central Ontario
11,199
11,076
123
2,940
2,831
109
Toronto and Region
19,916
18,532
1,384
6,246
4,966
1,279
Central Ontario
19,214
19,097
118
8,965
8,850
115
St. Lawrence River Corridor
4,730
4,234
496
1,928
1,688
240
Ottawa Region
5,233
3,760
1,472
2,431
1,575
856
Eastern Ontario
3,362
3,008
353
1,410
1,247
163
North-Central
2,098
1,988
110
1,479
1,439
39
North-East
2,701
2,602
99
1,431
1,339
92
North-West
1,113
749
364
723
421
302
Region not Specified
951
849
102
547
455
92
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.

 

Table 8: Person Visits from Canada to Ontario: Activities, 2007

 
Total Visits (000s)
Overnight Visits (000s)
Activity
Total Canada
Ontario
Other Canada
Total Canada
Ontario
Other Canada
Attend a festival or fair
1,336
1,154
182
1,141
977
164
Attend a cultural performance
2,915
2,683
232
2,068
1,847
221
Visit a museum or art gallery
1,881
1,418
463
1,679
1,259
420
Visit a historic site
1,945
1,626
318
1,921
1,618
302
Visit a zoo/aquarium/botanical garden
540
458
82
352
270
82
Attend a sports event
2,750
2,538
212
1,415
1,218
197
Go to a casino
2,080
1,967
113
1,545
1,437
107
Visit a theme/amusement park
1,052
887
165
802
640
162
Visit a national/provincial nature park
2,861
2,521
339
2,818
2,479
339
Participate in sports/outdoor activities
19,257
18,171
1,086
12,680
11,740
939
   Boating
5,609
5,281
329
5,206
4,879
327
   Golfing
1,984
1,854
130
1,411
1,287
124
   Down hill skiing or snowboarding
1,192
1,163
29
821
794
27
   Hunting
283
277
6
188
182
6
   Fishing
4,021
3,837
184
3,342
3,168
174

 

Table 9: Canadian Visitors Spending in Ontario (millions), 2007 

Origin
Total
Overnight Visits
Same-day Visits
All Canada
$11,161
$7,392
$3,769
Ontario
$9,530
$5,892
$3,639
Quebec
$576
$456
$120
Manitoba
$128
$122
$5
Western Cananda
$707
$703
$4
Atlantic Canada
$220
$219
$1

 

Table 10: Canadian Visitors Spending in Ontario: by Locations Visited (millions), 2007

 
Total Visitors
Overnight Visitors
Locations Visited
Total Canada
Ontario
Other Canada
Total Canada
Ontario
Other Canada
Total Spending
$11,161
$9,530
$1,631
$7,392
$5,892
1,500
Essex
$211
$203
$8
$149
140
$8
Southwestern Ontario
$965
$914
$51
$528
477
$51
Niagara Region
$862
$782
$80
$664
584
$80
South-Central Ontario
$902
$859
$43
$423
383
$40
Toronto and Region
$3,037
$2,270
$767
$1,909
1,173
$736
Central Ontario
$2,192
$2,142
$50
$1,530
1,481
$49
St. Lawrence River Corridor
$544
$471
$73
$360
302
$58
Ottawa Region
$950
$605
$345
$705
404
$300
Eastern Ontario
$318
$286
$32
$187
170
$17
North-Central
$301
$273
$28
$241
228
$12
North-East
$513
$466
$47
$388
342
$46
North-West
$199
$130
$69
$163
99
$65
Region not Specified
$166
$129
$37
$146
109
$37
$0 - Less than 1 million

 

Table 11: Canadian Visitors Spending in Ontario: by Expense Category (millions), 2007

 
Total Visits
Overnight Visits
Spending Category
Total Canada
Ontario
Other Canada
Total Canada
Ontario
Other Canada
Total Spending
$11,161
$9,530
$1,631
$7,392
$5,892
$1,500
Accommodation
$1,588
$1,260
$328
$1,588
$1,260
$328
Food and Beverage
$3,358
$2,950
$408
$2,256
$1,886
$370
Recreation and Entertainment
$927
$837
$90
$509
$429
$80
Retail 
$1,661
$1,475
$185
$745
$604
$141
Pbulic Transportation
$761
$369
$392
$696
$319
$377
Private Transportation
$2,769
$2,570
$199
$1,524
$1,346
$178
Local transportation 
$98
$69
$29
$75
$48
$27
$0 - Less than 1 million

 

Source: Travel Survey of the Residents of Canada (TSRC), Statistics Canada, 2007

 

To view Adobe Acrobat PDF files, you need to have Acrobat Reader installed on your computer. You can download this free software from the Adobe Web site.