
Tables available in pdf format
This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s Overseas Travel Markets.
Table 1. Person Visits from Overseas Countries to Ontario: by Length of Stay |
|||
Total Visits |
Overnight Visits |
Same-day Visits |
|
| Origin | (000s) |
(000s) |
(000s) |
| All Overseas |
2,172 |
1,910 |
262 |
| Traditional Markets |
916 |
819 |
97 |
| U.K. |
454 |
427 |
27 |
| Germany |
143 |
122 |
21 |
| France |
123 |
106 |
18 |
| Japan |
195 |
164 |
32 |
| Other Europe |
433 |
374 |
59 |
| Other Asia |
420 |
364 |
56 |
| All Other |
404 |
354 |
50 |
Table 2: Person Visits from Overseas Countries to Ontario: by Main Purpose of Trip |
||||||||
Overnight Visits (000s) |
Same-day Visits (000s) |
|||||||
| Origin | Pleasure |
VFR |
Business |
Personal |
Pleasure |
VFR |
Business |
Personal |
| All Overseas | 734 |
728 |
344 |
105 |
109 |
75 |
55 |
24 |
| Traditional Markets | 399 |
272 |
113 |
35 |
50 |
23 |
18 |
6 |
| U.K. | 201 |
164 |
44 |
19 |
10 |
11 |
4 |
2 |
| Germany | 42 |
47 |
27 |
7 |
9 |
4 |
7 |
0 |
| France | 54 |
30 |
18 |
3 |
12 |
2 |
3 |
1 |
| Japan | 102 |
31 |
25 |
6 |
19 |
5 |
4 |
4 |
| Other Europe | 140 |
152 |
61 |
21 |
21 |
15 |
12 |
11 |
| Other Asia | 69 |
171 |
95 |
29 |
26 |
21 |
7 |
4 |
| All Other | 126 |
133 |
75 |
21 |
13 |
16 |
18 |
3 |
Table 3: Person Visits from Overseas Countries to Ontario: by Calendar Quarter |
||||||||
Overnight Visits (000s) |
Same-day Visits (000s) |
|||||||
| Origin | Q1 |
Q2 |
Q3 |
Q4 |
Q1 |
Q2 |
Q3 |
Q4 |
| All Overseas | 213 |
532 |
799 |
366 |
41 |
72 |
97 |
51 |
| Traditional Markets | 83 |
228 |
352 |
157 |
21 |
25 |
29 |
21 |
| U.K. | 44 |
119 |
181 |
83 |
7 |
5 |
11 |
4 |
| Germany | 10 |
31 |
57 |
24 |
5 |
8 |
7 |
1 |
| France | 7 |
25 |
53 |
20 |
4 |
5 |
5 |
3 |
| Japan | 21 |
53 |
60 |
29 |
6 |
7 |
6 |
13 |
| Other Europe | 39 |
92 |
168 |
74 |
6 |
22 |
25 |
7 |
| Other Asia | 46 |
110 |
141 |
67 |
5 |
16 |
23 |
13 |
| All Other | 45 |
102 |
138 |
68 |
9 |
10 |
20 |
10 |
Table 4: Average Party Size and Composition of Overseas Visitors to Ontario |
||||||
Overnight Visits |
Same-day Visits |
|||||
| Origin | Average Party Size |
Party Composition |
Average Party Size |
Party Composition |
||
Adults Only |
w/ Kids |
Adults Only |
w/ Kids |
|||
| All Overseas | 1.56 |
96% |
4% |
1.57 |
97% |
3% |
| Traditional Markets | 1.61 |
96% |
4% |
1.50 |
98% |
2% |
| U.K. | 1.71 |
96% |
4% |
1.49 |
99% |
1% |
| Germany | 1.52 |
97% |
3% |
1.35 |
100% |
0% |
| France | 1.52 |
96% |
4% |
1.36 |
100% |
0% |
| Japan | 1.51 |
97% |
3% |
1.74 |
95% |
5% |
| Other Europe | 1.65 |
96% |
4% |
1.71 |
99% |
1% |
| Other Asia | 1.43 |
96% |
4% |
1.73 |
92% |
8% |
| All Other | 1.51 |
97% |
3% |
1.40 |
98% |
2% |
Table 5: Person Nights spent by Overseas Travellers in Ontario and Avg. Length of Stay |
||
| Origin | Person Nights (000s) |
Average length of stay (nights) - Total Overnight Visitors |
| All Overseas | 20,482 |
10.72 |
| Traditional Markets | 6,679 |
8.15 |
| U.K. | 4,096 |
9.58 |
| Germany | 1,060 |
8.67 |
| France | 702 |
6.65 |
| Japan | 820 |
5.01 |
| Other Europe | 4,353 |
11.65 |
| Other Asia | 5,542 |
15.24 |
| All Other | 3,908 |
11.04 |
Table 6: Overseas Visitors Accommodation in Ontario (000s) |
|||
| Type of Accommodation | Total Overseas |
Traditional Markets |
Other Overseas |
| Total Person Nights | 20,482 |
6,679 |
13,803 |
| Roofed Commercial Accommodation | 4,645 |
1,991 |
2,654 |
| Hotel | 3,973 |
1,673 |
2,300 |
| Motel | 343 |
136 |
207 |
| Commercial Cottage | 329 |
182 |
147 |
| Camping/Trailer Park | 173 |
68 |
104 |
| Home of Friend/Relative | 12,895 |
3,729 |
9,166 |
| Private Cottage | 21 |
13 |
8 |
| Other Accommodation | 2,749 |
879 |
1,870 |
Table 7: Person Visits from Overseas Countries to Ontario: Locations Visited |
||||||
Overnight Visits |
Same-day Visits |
|||||
| Tourism Region | Total Overseas |
Traditional Markets |
Other Overseas |
Total Overseas |
Traditional Markets |
Other Overseas |
| Total Person Visits (000s) | 3,603 |
1,594 |
2,010 |
271 |
100 |
171 |
| Essex | 33 |
14 |
19 |
4 |
2 |
2 |
| Southwestern Ontario | 135 |
60 |
75 |
1 |
1 |
|
| Niagara Region | 792 |
395 |
397 |
47 |
16 |
31 |
| South-Central Ontario | 241 |
107 |
134 |
* |
* |
* |
| Toronto and Region | 1,563 |
638 |
925 |
188 |
71 |
117 |
| Central Ontario | 228 |
120 |
107 |
0 |
0 |
|
| St. Lawrence River Corridor | 133 |
61 |
71 |
4 |
1 |
3 |
| Ottawa Region | 374 |
151 |
223 |
19 |
10 |
9 |
| Eastern Ontario | 26 |
13 |
13 |
* |
* |
* |
| North-Central | 33 |
16 |
16 |
6 |
* |
6 |
| North-East | 31 |
12 |
19 |
2 |
* |
2 |
| North-West | 15 |
6 |
9 |
|||
| Region not Specified | 1 |
1 |
1 |
1 |
||
| Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip. | ||||||
| * Less than 1000. | ||||||
Table 8: Person Visits from Overseas Countries to Ontario: Activities |
||||||
Overnight Visits (000s) |
Same-day Visits (000s) |
|||||
| Activity | Total Overseas |
Traditional Markets |
Other Overseas |
Total Overseas |
Traditional Markets |
Other Overseas |
| Visit friends or relatives | 1,240 |
475 |
765 |
111 |
39 |
72 |
| Attend a festival or fair | 225 |
85 |
139 |
31 |
14 |
17 |
| Attend a cultural performance | 281 |
127 |
153 |
48 |
20 |
28 |
| Visit a museum or art gallery | 624 |
272 |
352 |
78 |
28 |
49 |
| Visit a historic site | 738 |
344 |
394 |
95 |
44 |
51 |
| Visit a zoo/aquarium/botanical garden | 414 |
169 |
245 |
36 |
12 |
25 |
| Attend a sports event | 165 |
68 |
97 |
28 |
6 |
22 |
| Go shopping | 1,659 |
706 |
953 |
194 |
73 |
121 |
| Go sightseeing | 1,420 |
641 |
780 |
178 |
71 |
107 |
| Go to a bar or night club | 552 |
256 |
296 |
51 |
19 |
32 |
| Go to a casino | 209 |
89 |
120 |
8 |
2 |
6 |
| Visit a theme/amusement park | 212 |
76 |
136 |
19 |
9 |
10 |
| Visit a national/provincial nature park | 847 |
389 |
459 |
110 |
47 |
63 |
| Participate in sports/outdoor activities | 344 |
155 |
189 |
55 |
26 |
28 |
| Boating | 151 |
76 |
75 |
15 |
7 |
8 |
| Golfing | 55 |
26 |
29 |
11 |
3 |
8 |
| Down hill skiing or snowboarding | 34 |
10 |
24 |
7 |
3 |
3 |
| Hunting | * |
* |
1 |
1 |
||
| Fishing | 43 |
19 |
24 |
3 |
1 |
2 |
| Note: Only the activities of overnight travellers from Overseas Countries are known. * Less than 1000. |
||||||
Table 9: Overseas Visitors Spending in Ontario |
||
| Origin | Overnight Visits |
Same-day Visits |
| All Overseas | $2,370 |
$118 |
| Traditional Markets | $984 |
$46 |
| U.K. | $548 |
$17 |
| Germany | $126 |
$8 |
| France | $106 |
$7 |
| Japan | $204 |
$13 |
| Other Europe | $414 |
$22 |
| Other Asia | $485 |
$19 |
| All Other | $487 |
$32 |
Table 10: Overseas Visitors Spending in Ontario: by Locations Visited |
||||||
Overnight Visitors (millions) |
Same-day Visitors ($000s) |
|||||
| Locations Visited | Total Overseas |
Traditional Markets |
Other Overseas |
Total Overseas |
Traditional Markets |
Other Overseas |
| Total Spending | $2,370 |
$984 |
$1,386 |
$118 |
$46 |
$73 |
| Essex | $16 |
$5 |
$11 |
$1 |
$1 |
$0 |
| Southwestern Ontario | $51 |
$20 |
$30 |
$0 |
$0 |
|
| Niagara Region | $187 |
$107 |
$80 |
$10 |
$4 |
$6 |
| South-Central Ontario | $94 |
$42 |
$52 |
|||
| Toronto and Region | $1,703 |
$669 |
$1,033 |
$105 |
$40 |
$66 |
| Central Ontario | $88 |
$50 |
$38 |
$0 |
$0 |
|
| St. Lawrence River Corridor | $43 |
$17 |
$26 |
$0 |
$0 |
$0 |
| Ottawa Region | $156 |
$59 |
$97 |
$2 |
$1 |
$1 |
| Eastern Ontario | $8 |
$5 |
$4 |
$0 |
||
| North-Central | $9 |
$4 |
$5 |
$0 |
$0 |
|
| North-East | $10 |
$3 |
$7 |
$0 |
$0 |
|
| North-West | $6 |
$3 |
$3 |
$0 |
$0 |
|
| Region not Specified | $0 |
$0 |
$0 |
$0 |
$0 |
|
| $0 - Less than 1 million | ||||||
Table 11 Overseas Visitors Spending in Ontario: by Expense Category |
||||||
Overnight Visits |
Same-day Visits |
|||||
| Spending Category | Total Overseas |
Traditional Markets |
Other Overseas |
Total Overseas |
Traditional Markets |
Other Overseas |
| Total Spending | $2,370 |
$984 |
$1,386 |
$118 |
$46 |
$73 |
| Accommodation | $463 |
$214 |
$249 |
|||
| Food and Beverage | $365 |
$145 |
$220 |
$5 |
$2 |
$3 |
| Recreation and Entertainment | $149 |
$61 |
$88 |
$2 |
$1 |
$1 |
| Retail | $459 |
$148 |
$311 |
$6 |
$3 |
$3 |
| Canadian Carrier Fares | $745 |
$338 |
$407 |
$106 |
$40 |
$65 |
| Private Transportation | $106 |
$44 |
$62 |
$0 |
$0 |
$0 |
| Public/local transportation | $84 |
$35 |
$49 |
$1 |
$1 |
$0 |
| $0 - Less than 1 million | ||||||
To view Adobe Acrobat PDF files, you need to have Acrobat Reader installed on your computer. You can download this free software from the Adobe Web site.

This site is maintained by the Government of
Ontario
Privacy |
Important
Notices
©
Queen's Printer for Ontario, 2006
Last Modified: December 10, 2007