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Ontario’s Overseas Travel Markets, 2006

Tables available in pdf format

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s Overseas Travel Markets.

 

Table 1. Person Visits from Overseas Countries to Ontario: by Length of Stay

 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
All Overseas
2,198
1,964
234
Traditional Markets
864
783
82
  U.K.
422
402
20
  Germany
131
119
11
  France
130
103
27
  Japan
182
158
24
Other Europe
430
376
55
Other Asia
472
423
49
All Other
431
382
49

 

Table 2: Person Visits from Overseas Countries to Ontario: by Main Purpose of Trip

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
All Overseas
747
753
358
105
95
72
41
27
Traditional Markets
378
245
124
35
40
25
8
9
  U.K.
178
151
53
20
9
7
1
3
  Germany
54
39
20
7
3
5
2
0
  France
51
28
20
5
14
9
1
3
  Japan
96
28
31
4
15
4
3
2
Other Europe
126
166
63
20
18
15
15
6
Other Asia
99
205
89
29
22
15
5
8
All Other
143
137
82
20
14
17
14
4

 

Table 3: Person Visits from Overseas Countries to Ontario: by Calendar Quarter 

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
All Overseas
246
544
790
383
36
58
105
36
Traditional Markets
96
210
329
147
14
19
33
15
  U.K.
45
110
166
80
6
5
9
1
  Germany
14
28
55
22
1
4
2
4
  France
9
25
54
15
3
6
14
4
  Japan
27
47
55
30
4
5
8
6
Other Europe
40
96
170
70
8
17
25
4
Other Asia
56
131
148
88
5
11
25
8
All Other
55
107
143
78
9
10
21
8

 

Table 4: Average Party Size and Composition of Overseas Visitors to Ontario   

 
Overnight Visits
Same-day Visits
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
All Overseas
1.58
96%
4%
1.53
96%
4%
Traditional Markets
1.64
96%
4%
1.56
97%
3%
  U.K.
1.72
96%
4%
1.41
98%
2%
  Germany
1.62
97%
3%
1.27
100%
0%
  France
1.57
96%
4%
1.52
96%
4%
  Japan
1.51
96%
4%
2.04
92%
8%
Other Europe
1.58
95%
5%
1.50
96%
4%
Other Asia
1.56
96%
4%
1.65
93%
7%
All Other
1.48
96%
4%
1.40
97%
3%

 

Table 5: Person Nights spent by Overseas Travellers in Ontario and Avg. Length of Stay

Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
All Overseas
21,663
11.03
Traditional Markets
6,839
8.74
  U.K.
3,866
9.63
  Germany
1,251
10.47
  France
771
7.45
  Japan
951
6.01
Other Europe
4,345
11.57
Other Asia
6,061
14.33
All Other
4,418
11.56

 

Table 6: Overseas Visitors Accommodation in Ontario (000s)

Type of Accommodation
Total Overseas
Traditional Markets
Other Overseas
Total Person Nights
21,663
6,839
14,824
Roofed Commercial Accommodation
4,897
2,115
2,781
  Hotel
4,134
1,805
2,330
  Motel
322
114
208
  Commercial Cottage
440
196
244
Camping/Trailer Park
194
128
66
Home of Friend/Relative
13,662
3,659
10,004
Private Cottage
55
30
25
Other Accommodation
2,855
908
1,947

 

Table 7: Person Visits from Overseas Countries to Ontario: Locations Visited 

 
Overnight Visits
Same-day Visits
Tourism Region
Total Overseas
Traditional Markets
Other Overseas
Total Overseas
Traditional Markets
Other Overseas
Total Person Visits (000s)
3,552
1,476
2,076
240
82
159
Essex
30
7
23
4
1
3
Southwestern Ontario
123
55
68
2
 
2
Niagara Region
782
350
432
39
14
25
South-Central Ontario
218
92
126
*
0
*
Toronto and Region
1,547
583
964
153
45
108
Central Ontario
237
121
116
*
*
*
St. Lawrence River Corridor
134
64
70
6
3
3
Ottawa Region
387
151
237
29
16
13
Eastern Ontario
23
17
6
*
*
*
North-Central
28
13
15
3
*
3
North-East
34
18
15
2
*
2
North-West
8
5
3
1
1
0
Region not Specified
0
0
0
1
1
*
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.
* Less than 1000.

 

Table 8: Person Visits from Overseas Countries to Ontario: Activities

 
Overnight Visits (000s)
Same-day Visits (000s)
Activity
Total Overseas
Traditional Markets
Other Overseas
Total Overseas
Traditional Markets
Other Overseas
Visit friends or relatives
1,287
443
845
125
45
80
Attend a festival or fair
237
90
147
29
9
20
Attend a cultural performance
297
115
182
27
10
17
Visit a museum or art gallery
646
269
376
68
29
39
Visit a historic site
830
345
486
76
29
47
Visit a zoo/aquarium/botanical garden
431
153
277
37
16
21
Attend a sports event
198
97
101
22
7
15
Go shopping
1,736
697
1,039
174
64
111
Go sightseeing
1,450
608
842
153
58
95
Go to a bar or night club
573
260
313
52
19
32
Go to a casino
251
99
152
10
3
8
Visit a theme/amusement park
224
69
156
17
7
10
Visit a national/provincial nature park
872
363
509
96
38
59
Participate in sports/outdoor activities
320
144
175
45
18
27
   Boating
154
79
75
13
5
8
   Golfing
50
17
33
4
1
3
   Down hill skiing or snowboarding
17
5
11
9
4
6
   Hunting
0
0
0
*
0
*
   Fishing
34
18
17
2
2
1
Note: Only the activities of overnight travellers from Overseas Countries are known.
* Less than 1000.

 

Table 9: Overseas Visitors Spending in Ontario 

Origin
Overnight Visits
Same-day Visits
All Overseas
$2,519
$127
Traditional Markets
$1,008
$36
  U.K.
$519
$11
  Germany
$145
$6
  France
$105
$7
  Japan
$238
$12
Other Europe
$411
$29
Other Asia
$567
$25
All Other
$533
$37

 

Table 10: Overseas Visitors Spending in Ontario: by Locations Visited 

 
Overnight Visitors (millions)
Same-day Visitors ($000s)
Locations Visited
Total Overseas
Traditional Markets
Other Overseas
Total Overseas
Traditional Markets
Other Overseas
Total Spending
$2,519
$1,008
$1,511
$127
$36
$91
Essex
$11
$2
$9
$0
$0
$0
Southwestern Ontario
$55
$28
$26
$0
$0
$0
Niagara Region
$201
$101
$100
$8
$4
$5
South-Central Ontario
$104
$47
$57
$0
$0
$0
Toronto and Region
$1,781
$667
$1,114
$115
$31
$84
Central Ontario
$101
$50
$51
$0
$0
$0
St. Lawrence River Corridor
$46
$24
$21
$1
$0
$0
Ottawa Region
$178
$65
$113
$2
$1
$1
Eastern Ontario
$8
$7
$1
$0
$0
$0
North-Central
$9
$4
$6
$0
$0
$0
North-East
$22
$12
$10
$0
$0
$0
North-West
$3
$2
$1
$0
$0
$0
Region not Specified
$0
$0
$0
$0
$0
$0
$0 - Less than 1 million

 

Table 11 Overseas Visitors Spending in Ontario: by Expense Category 

 
Overnight Visits
Same-day Visits
Spending Category
Total Overseas
Traditional Markets
Other Overseas
Total Overseas
Traditional Markets
Other Overseas
Total Spending
$2,519
$1,008
$1,511
$127
$36
$91
Accommodation
$512
$226
$286
 
 
 
Food and Beverage
$393
$155
$238
$5
$2
$3
Recreation and Entertainment
$165
$64
$101
$2
$1
$1
Retail 
$485
$157
$328
$6
$3
$3
Canadian Carrier Fares
$758
$324
$434
$114
$30
$83
Private Transportation
$108
$43
$64
$0
$0
$0
Public/local transportation 
$98
$39
$60
$0
$0
$0
$0 - Less than 1 million

 

 

GLOSSARY

 

DATA SOURCE INFORMATION

 

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