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Ontario’s Overseas Travel Markets, 2007

Tables available in pdf format

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s Overseas Travel Markets.

 

Table 1. Person Visits from Overseas Countries to Ontario: by Length of Stay

 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
All Overseas
2,197
1,972
225
Traditional Markets
824
751
73
  U.K.
419
395
24
  Germany
132
117
15
  France
125
107
18
  Japan
149
132
17
Other Europe
415
367
48
Other Asia
494
434
60
All Other
464
420
44

 

Table 2: Person Visits from Overseas Countries to Ontario: by Main Purpose of Trip

 
Total Visits (000s)
Overnight Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
All Overseas
792
892
365
145
700
824
328
118
Traditional Markets
363
292
119
49
325
276
111
38
  U.K.
165
179
49
26
152
174
46
23
  Germany
55
39
26
11
51
36
23
7
  France
55
39
21
8
47
34
20
5
  Japan
88
35
24
4
75
33
22
3
Other Europe
132
187
66
29
115
173
56
23
Other Asia
115
245
96
37
86
229
87
31
All Other
182
168
84
30
174
146
74
26

 

Table 3: Person Visits from Overseas Countries to Ontario: by Calendar Quarter 

 
Total Visits (000s)
Overnight Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
All Overseas
278
587
896
434
251
530
799
391
Traditional Markets
98
218
347
159
86
197
322
145
  U.K.
47
117
170
84
42
110
163
80
  Germany
16
35
58
23
14
29
56
18
  France
13
27
62
21
10
22
54
20
  Japan
22
39
57
31
20
36
49
27
Other Europe
49
115
176
75
44
101
154
68
Other Asia
68
137
192
97
61
123
163
87
All Other
63
117
181
103
60
109
160
91

 

Table 4: Average Party Size and Composition of Overseas Visitors to Ontario   

 
Total Visits (000s)
Overnight Visits (000s)
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
All Overseas
1.6
96%
4%
1.6
87%
13%
Traditional Markets
1.6
96%
4%
1.6
89%
11%
  U.K.
1.7
97%
3%
1.7
92%
8%
  Germany
1.6
95%
5%
1.6
84%
16%
  France
1.5
95%
5%
1.5
83%
17%
  Japan
1.6
98%
2%
1.5
92%
8%
Other Europe
1.5
96%
4%
1.6
84%
16%
Other Asia
1.5
96%
4%
1.5
87%
13%
All Other
1.5
95%
5%
1.6
85%
15%

 

Table 5: Person Nights spent by Overseas Travellers in Ontario and Avg. Length of Stay

Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
All Overseas
21,523
10.91
Traditional Markets
5,756
7.66
  U.K.
3,284
8.31
  Germany
1,165
9.96
  France
653
6.10
  Japan
654
4.96
Other Europe
3,870
10.55
Other Asia
6,837
15.75
All Other
5,060
12.05

 

Table 6: Overseas Visitors Accommodation in Ontario (000s)

Type of Accommodation
Total Overseas
Traditional Markets
Other Overseas
Total Person Nights
21,523
5,756
15,767
Roofed Commercial Accommodation
4,591
1,902
2,689
  Hotel
3,818
1,633
2,185
  Motel
331
97
234
  Commercial Cottage
442
171
271
Camping/Trailer Park
221
88
133
Home of Friend/Relative
13,694
3,054
10,640
Private Cottage
55
5
50
Other Accommodation
2,962
707
2,255

 

Table 7: Person Visits from Overseas Countries to Ontario: Locations Visited 

 
Total Visits (000s)
Overnight Visits (000s)
Tourism Region
Total Overseas
Traditional Markets
Other Overseas
Total Overseas
Traditional Markets
Other Overseas
Total Person Visits (000s)
2,195
824
1,371
1,971
751
1,220
Essex
34
9
25
30
7
23
Southwestern Ontario
124
46
78
122
46
76
Niagara Region
850
346
504
807
334
473
South-Central Ontario
257
108
149
257
108
149
Toronto and Region
1,716
617
1,099
1,568
568
1,000
Central Ontario
264
120
144
264
120
144
St. Lawrence River Corridor
133
54
79
127
53
74
Ottawa Region
366
127
239
344
119
225
Eastern Ontario
28
14
14
28
14
14
North-Central
31
13
18
26
13
13
North-East
34
16
18
32
16
16
North-West
16
8
8
15
7
8
Region not Specified
1
1
0
0
0
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.
* Less than 1000.

 

Table 8: Person Visits from Overseas Countries to Ontario: Activities

 
Total Visits (000s)
Overnight Visits (000s)
Activity
Total Overseas
Traditional Markets
Other Overseas
Total Overseas
Traditional Markets
Other Overseas
Visit friends or relatives
1,417
495
922
1,320
464
856
Attend a festival or fair
296
93
203
279
89
190
Attend a cultural performance
274
97
177
248
92
156
Visit a museum or art gallery
696
272
424
644
253
391
Visit a historic site
946
370
576
876
345
531
Visit a zoo/aquarium/botanical garden
442
145
297
410
135
275
Attend a sports event
200
85
115
178
80
98
Go shopping
1,887
697
1,190
1,733
644
1,089
Go sightseeing
1,568
607
961
1,425
556
869
Go to a bar or night club
608
286
322
555
261
294
Go to a casino
240
87
153
232
85
147
Visit a theme/amusement park
225
67
158
211
62
149
Visit a national/provincial nature park
957
366
591
866
334
532
Participate in sports/outdoor activities
363
163
200
324
145
179
   Boating
165
77
88
147
69
78
   Golfing
45
20
25
43
19
24
   Down hill skiing or snowboarding
47
16
31
39
11
28
   Hunting
2
0
2
1
1
   Fishing
36
17
19
35
17
18
Note: Only the activities of overnight travellers from Overseas Countries are known.
* Less than 1000.

 

Table 9: Overseas Visitors Spending in Ontario 

Origin Total Visits
Overnight Visits
Same-day Visits
All Overseas
$2,644
$2,547
$97
Traditional Markets
$947
$915
$33
  U.K.
$493
$482
$12
  Germany
$153
$145
$9
  France
$113
$107
$5
  Japan
$188
$181
$7
Other Europe
$429
$412
$17
Other Asia
$637
$614
$23
All Other
$630
$607
$24

 

Table 10: Overseas Visitors Spending in Ontario: by Locations Visited 

 
Total Visits (000s) (millions)
Overnight Visits ($000s)
Locations Visited
Total Overseas
Traditional Markets
Other Overseas
Total Overseas
Traditional Markets
Other Overseas
Total Spending
$2,643
$947
$1,696
$2,547
$914
$1,632
Essex
$18
$5
$13
$18
$5
$13
Southwestern Ontario
$66
$17
$49
$66
$17
$49
Niagara Region
$190
$90
$100
$182
$87
$95
South-Central Ontario
$127
$53
$74
$127
$53
$74
Toronto and Region
$1,853
$622
$1,231
$1,769
$594
$1,175
Central Ontario
$128
$61
$67
$128
$61
$67
St. Lawrence River Corridor
$39
$16
$24
$38
$15
$23
Ottawa Region
$185
$67
$118
$183
$65
$117
Eastern Ontario
$8
$3
$5
$8
$3
$5
North-Central
$9
$4
$4
$8
$4
$4
North-East
$13
$7
$6
$12
$7
$5
North-West
$6
$2
$4
$6
$2
$4
Region not Specified
$0
$0
$0
$0
$0
$0
$0 - Less than 1 million

 

Table 11 Overseas Visitors Spending in Ontario: by Expense Category 

 
Total Visitors
Overnight Visitors
Spending Category
Total Overseas
Traditional Markets
Other Overseas
Total Overseas
Traditional Markets
Other Overseas
Total Spending
$2,912
$947
$1,965
$2,547
$915
$1,632
Accommodation
$522
$220
$302
$522
$220
$302
Food and Beverage
$677
$138
$539
$405
$137
$268
Recreation and Entertainment
$170
$56
$115
$169
$55
$113
Retail 
$513
$132
$381
$508
$131
$378
Canadian Carrier Fares
$835
$330
$505
$748
$301
$448
Private Transportation
$103
$37
$65
$103
$37
$65
Public/local transportation 
$92
$34
$58
$92
$34
$58
$0 - Less than 1 million

 

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