
Tables available in pdf format
This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s U.S. Travel Markets.
Table 1. Person Visits from the U.S. to Ontario: by length of stay |
|||
Total Visits |
Overnight Visits |
Same-day Visits |
|
| Origin | (000s) |
(000s) |
(000s) |
| USA | 26,318 |
8,107 |
18,210 |
| Border States | 22,195 |
5,506 |
16,689 |
| New York | 8,533 |
1,560 |
6,973 |
| Michigan | 9,669 |
1,796 |
7,873 |
| Pennsylvania | 915 |
516 |
399 |
| Ohio | 1,379 |
739 |
640 |
| Illinois | 536 |
387 |
149 |
| Wisconsin | 339 |
240 |
99 |
| Minnesota | 825 |
268 |
556 |
| Other USA | 4,123 |
2,602 |
1,521 |
Table 2: Person Visits from the U.S. to Ontario: by Main Purpose of Trip |
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Overnight Visits (000s) |
Same-day Visits (000s) |
|||||||
| Origin | Pleasure |
VFR |
Business |
Personal |
Pleasure |
VFR |
Business |
Personal |
| USA | 4,901 |
1,445 |
1,039 |
723 |
8,990 |
2,245 |
804 |
6,171 |
| Border States | 3,627 |
871 |
475 |
533 |
8,010 |
2,084 |
734 |
5,861 |
| New York | 986 |
300 |
91 |
184 |
3,585 |
762 |
158 |
2,468 |
| Michigan | 1,178 |
312 |
109 |
197 |
3,335 |
1,156 |
470 |
2,912 |
| Pennsylvania | 359 |
57 |
63 |
37 |
293 |
26 |
16 |
64 |
| Ohio | 533 |
92 |
80 |
34 |
420 |
17 |
44 |
160 |
| Illinois | 236 |
53 |
72 |
26 |
97 |
18 |
14 |
19 |
| Wisconsin | 151 |
29 |
29 |
31 |
49 |
8 |
8 |
34 |
| Minnesota | 184 |
29 |
31 |
25 |
231 |
97 |
23 |
204 |
| Other USA | 1,274 |
574 |
564 |
190 |
981 |
161 |
70 |
310 |
Table 3: Person Visits from the U.S. to Ontario: by Calendar Quarter |
||||||||
Overnight Visits (000s) |
Same-day Visits (000s) |
|||||||
| Origin | Q1 |
Q2 |
Q3 |
Q4 |
Q1 |
Q2 |
Q3 |
Q4 |
| USA | 1,041 |
2,155 |
3,540 |
1,372 |
3,733 |
4,665 |
5,753 |
4,060 |
| Border States | 811 |
1,422 |
2,339 |
934 |
3,624 |
4,272 |
5,005 |
3,789 |
| New York | 260 |
390 |
670 |
240 |
1,321 |
1,997 |
2,159 |
1,496 |
| Michigan | 314 |
467 |
678 |
337 |
1,952 |
1,908 |
2,147 |
1,866 |
| Pennsylvania | 63 |
153 |
207 |
93 |
34 |
122 |
210 |
33 |
| Ohio | 75 |
164 |
322 |
178 |
91 |
151 |
218 |
181 |
| Illinois | 39 |
105 |
194 |
49 |
40 |
28 |
51 |
30 |
| Wisconsin | 19 |
77 |
127 |
16 |
30 |
8 |
43 |
17 |
| Minnesota | 42 |
66 |
140 |
20 |
156 |
59 |
177 |
165 |
| Other USA | 230 |
732 |
1,201 |
438 |
109 |
393 |
749 |
271 |
Table 4: Average Party Size and Composition of U.S. Visitors to Ontario |
||||||
Overnight Visits |
Same-day Visits |
|||||
| Origin | Average Party Size |
Party Composition |
Average Party Size |
Party Composition |
||
Adults Only |
w/ Kids |
Adults Only |
w/ Kids |
|||
| USA | 2.20 |
94% |
6% |
2.03 |
97% |
3% |
| Border States | 2.30 |
94% |
6% |
2.01 |
97% |
3% |
| New York | 2.21 |
94% |
6% |
2.05 |
98% |
2% |
| Michigan | 2.25 |
94% |
6% |
1.93 |
98% |
2% |
| Pennsylvania | 2.39 |
94% |
6% |
2.59 |
91% |
9% |
| Ohio | 2.43 |
93% |
7% |
2.14 |
96% |
4% |
| Illinois | 2.21 |
96% |
4% |
2.41 |
96% |
4% |
| Wisconsin | 2.87 |
95% |
5% |
2.28 |
100% |
0% |
| Minnesota | 2.37 |
93% |
7% |
2.10 |
100% |
0% |
| Other USA | 2.02 |
95% |
5% |
2.35 |
98% |
2% |
Table 5: Person Nights spent by Americans in Ontario and Average Length of Stay |
||
| Origin | Person Nights (000s) |
Average length of stay (nights) - Total Overnight Visitors |
| USA | 27,578 |
3.40 |
| Border States | 16,804 |
3.05 |
| New York | 4,375 |
2.81 |
| Michigan | 4,512 |
2.51 |
| Pennsylvania | 1,828 |
3.54 |
| Ohio | 2,189 |
2.96 |
| Illinois | 1,793 |
4.63 |
| Wisconsin | 1,037 |
4.33 |
| Minnesota | 1,070 |
3.99 |
| Other USA | 10,774 |
4.14 |
Table 6: U.S. Visitors Accommodation in Ontario (000s) |
|||
| Type of Accommodation | Total USA |
Border States |
Other USA |
| Total Person Nights | 27,578 |
16,804 |
10,774 |
| Roofed Commercial Accommodation | 14,851 |
9,247 |
5,604 |
| Hotel | 7,936 |
4,683 |
3,253 |
| Motel | 2,765 |
1,797 |
967 |
| Commercial Cottage | 4,150 |
2,766 |
1,384 |
| Camping/Trailer Park | 1,342 |
821 |
522 |
| Home of Friend/Relative | 5,632 |
2,557 |
3,075 |
| Private Cottage | 2,115 |
1,680 |
435 |
| Other Accommodation | 3,638 |
2,499 |
1,139 |
Table 7: Person Visits from the U.S. to Ontario: Locations Visited |
||||||
Overnight Visits |
Same-day Visits |
|||||
| Tourism Region | Total USA |
Border States |
Other USA |
Total USA |
Border States |
Other USA |
| Total Person Visits | 8,107 |
5,506 |
2,602 |
18,210 |
16,689 |
1,521 |
| Essex | 586 |
523 |
63 |
5,616 |
5,384 |
233 |
| Southwestern Ontario | 950 |
732 |
218 |
2,269 |
2,184 |
85 |
| Niagara Region | 2,214 |
1,511 |
703 |
6,897 |
6,219 |
678 |
| South-Central Ontario | 446 |
254 |
192 |
158 |
149 |
9 |
| Toronto and Region | 2,607 |
1,485 |
1,122 |
1,036 |
768 |
267 |
| Central Ontario | 608 |
380 |
228 |
66 |
59 |
7 |
| St. Lawrence River Corridor | 521 |
345 |
176 |
775 |
691 |
84 |
| Ottawa Region | 425 |
179 |
246 |
118 |
95 |
24 |
| Eastern Ontario | 288 |
196 |
92 |
72 |
68 |
5 |
| North-Central | 114 |
73 |
41 |
4 |
4 |
|
| North-East | 496 |
368 |
128 |
559 |
472 |
87 |
| North-West | 626 |
404 |
222 |
637 |
599 |
38 |
| Region not Specified | 6 |
0 |
6 |
8 |
2 |
6 |
| Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip. | ||||||
Table 8: Person Visits from the U.S. to Ontario: Activities |
|||
Overnight Visits (000s) |
|||
| Activity | Total USA |
Border States |
Other States |
| VFR | 2,537 |
1,560 |
977 |
| Festival/fair | 560 |
371 |
189 |
| Cultural performance | 1,076 |
800 |
276 |
| Museum/art gallery | 1,371 |
799 |
572 |
| Historical site | 1,922 |
1,168 |
755 |
| zoo/aquarium/botanical garden | 493 |
270 |
223 |
| Sports event | 420 |
253 |
167 |
| Go shopping | 4,719 |
3,084 |
1,635 |
| Go sightseeing | 3,911 |
2,455 |
1,455 |
| Bar/nightclub | 1,709 |
1,151 |
559 |
| Casino | 599 |
466 |
133 |
| Theme Park | 329 |
220 |
109 |
| Nature park | 1,502 |
885 |
617 |
| Any sports/outdoor activities | 2,535 |
1,860 |
675 |
| Boating | 805 |
551 |
255 |
| Golfing | 215 |
157 |
58 |
| Skiing/snowboarding | 72 |
48 |
24 |
| Hunting | 28 |
19 |
8 |
| Fishing | 1,007 |
737 |
270 |
| Note: Only the activities of overnight travellers from the U.S. are known. | |||
Table 9: U.S. Visitors Spending in Ontario (millions) |
||
| Origin | Overnight Visits |
Same-day Visits |
| USA | $3,491 |
$1,385 |
| Border States | $1,876 |
$1,191 |
| New York | $440 |
$443 |
| Michigan | $505 |
$579 |
| Pennsylvania | $196 |
$43 |
| Ohio | $268 |
$76 |
| Illinois | $215 |
$14 |
| Wisconsin | $126 |
$8 |
| Minnesota | $127 |
$29 |
| Other USA | $1,615 |
$194 |
Table 10: U.S. Visitors Spending in Ontario: by Locations Visited |
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| Locations Visited | Overnight Visits (millions) |
Same-day Visits (millions) |
||||
Total USA |
Border States |
Other States |
Total USA |
Border States |
Other States |
|
| Total Spending | $3,491 |
$1,876 |
$1,615 |
$1,385 |
$1,191 |
$194 |
| Essex | $104 |
$85 |
$19 |
$424 |
$413 |
$11 |
| Southwestern Ontario | $246 |
$170 |
$76 |
$147 |
$143 |
$4 |
| Niagara Region | $507 |
$345 |
$162 |
$404 |
$377 |
$27 |
| South-Central Ontario | $96 |
$51 |
$45 |
$9 |
$8 |
$1 |
| Toronto and Region | $1,512 |
$610 |
$902 |
$264 |
$130 |
$133 |
| Central Ontario | $181 |
$110 |
$71 |
$6 |
$5 |
$2 |
| St. Lawrence River Corridor | $108 |
$68 |
$40 |
$46 |
$42 |
$4 |
| Ottawa Region | $168 |
$53 |
$115 |
$11 |
$7 |
$4 |
| Eastern Ontario | $77 |
$52 |
$24 |
$4 |
$4 |
$0 |
| North-Central | $42 |
$30 |
$13 |
$0 |
$0 |
$0 |
| North-East | $142 |
$101 |
$41 |
$41 |
$35 |
$6 |
| North-West | $301 |
$202 |
$100 |
$29 |
$27 |
$2 |
| Region not Specified | $7 |
$0 |
$7 |
$0 |
$0 |
$0 |
| $0 - Less than 1 million | ||||||
Table 11 U.S. Visitors Spending in Ontario: by Expense Category (millions) |
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| Spending Category | Overnight Visits (millions) |
Same-day Visits (millions) |
||||
Total USA |
Border States |
Other States |
Total USA |
Border States |
Other States |
|
| Total Spending | $3,491 |
$1,876 |
$1,615 |
$1,385 |
$1,191 |
$194 |
| Accommodation | $1,206 |
$675 |
$531 |
$0 |
$0 |
$0 |
| Food and Beverage | $696 |
$393 |
$303 |
$379 |
$353 |
$27 |
| Recreation and Entertainment | $445 |
$292 |
$153 |
$361 |
$339 |
$22 |
| Retail | $438 |
$251 |
$186 |
$294 |
$274 |
$19 |
| Canadian Carrier Fares | $371 |
$98 |
$273 |
$201 |
$84 |
$117 |
| Private Transportation | $213 |
$108 |
$105 |
$139 |
$132 |
$7 |
| Public/local transportation | $123 |
$59 |
$64 |
$11 |
$9 |
$2 |
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Last Modified: March 10, 2008