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Ontario’s U.S. Travel Markets, 2002

Tables available in pdf format

 

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s U.S. Travel Markets.

 

Table 1. Person Visits from the U.S. to Ontario: by length of stay

 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
USA
26,318
8,107
18,210
Border States
22,195
5,506
16,689
   New York
8,533
1,560
6,973
   Michigan
9,669
1,796
7,873
   Pennsylvania
915
516
399
   Ohio
1,379
739
640
   Illinois
536
387
149
   Wisconsin
339
240
99
   Minnesota
825
268
556
Other USA
4,123
2,602
1,521

 

Table 2: Person Visits from the U.S. to Ontario: by Main Purpose of Trip

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
USA
4,901
1,445
1,039
723
8,990
2,245
804
6,171
Border States
3,627
871
475
533
8,010
2,084
734
5,861
   New York
986
300
91
184
3,585
762
158
2,468
   Michigan
1,178
312
109
197
3,335
1,156
470
2,912
   Pennsylvania
359
57
63
37
293
26
16
64
   Ohio
533
92
80
34
420
17
44
160
   Illinois
236
53
72
26
97
18
14
19
   Wisconsin
151
29
29
31
49
8
8
34
   Minnesota
184
29
31
25
231
97
23
204
Other USA
1,274
574
564
190
981
161
70
310

 

Table 3: Person Visits from the U.S. to Ontario: by Calendar Quarter 

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
USA
1,041
2,155
3,540
1,372
3,733
4,665
5,753
4,060
Border States
811
1,422
2,339
934
3,624
4,272
5,005
3,789
   New York
260
390
670
240
1,321
1,997
2,159
1,496
   Michigan
314
467
678
337
1,952
1,908
2,147
1,866
   Pennsylvania
63
153
207
93
34
122
210
33
   Ohio
75
164
322
178
91
151
218
181
   Illinois
39
105
194
49
40
28
51
30
   Wisconsin
19
77
127
16
30
8
43
17
   Minnesota
42
66
140
20
156
59
177
165
Other USA
230
732
1,201
438
109
393
749
271

 

Table 4: Average Party Size and Composition of U.S. Visitors to Ontario   

 
Overnight Visits
Same-day Visits
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
USA
2.20
94%
6%
2.03
97%
3%
Border States
2.30
94%
6%
2.01
97%
3%
   New York
2.21
94%
6%
2.05
98%
2%
   Michigan
2.25
94%
6%
1.93
98%
2%
   Pennsylvania
2.39
94%
6%
2.59
91%
9%
   Ohio
2.43
93%
7%
2.14
96%
4%
   Illinois
2.21
96%
4%
2.41
96%
4%
   Wisconsin
2.87
95%
5%
2.28
100%
0%
   Minnesota
2.37
93%
7%
2.10
100%
0%
Other USA
2.02
95%
5%
2.35
98%
2%

 

Table 5: Person Nights spent by Americans in Ontario and Average Length of Stay

Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
USA 
27,578
3.40
Border States 
16,804
3.05
   New York
4,375
2.81
   Michigan
4,512
2.51
   Pennsylvania
1,828
3.54
   Ohio
2,189
2.96
   Illinois
1,793
4.63
   Wisconsin
1,037
4.33
   Minnesota
1,070
3.99
Other USA
10,774
4.14

 

Table 6: U.S. Visitors Accommodation in Ontario (000s)

Type of Accommodation
Total USA
Border States
Other USA
Total Person Nights
27,578
16,804
10,774
Roofed Commercial Accommodation
14,851
9,247
5,604
   Hotel
7,936
4,683
3,253
   Motel
2,765
1,797
967
   Commercial Cottage
4,150
2,766
1,384
Camping/Trailer Park
1,342
821
522
Home of Friend/Relative
5,632
2,557
3,075
Private Cottage
2,115
1,680
435
Other Accommodation
3,638
2,499
1,139

 

Table 7: Person Visits from the U.S. to Ontario: Locations Visited 

 
Overnight Visits
Same-day Visits
Tourism Region
Total USA
Border States
Other USA
Total USA
Border States
Other USA
Total Person Visits
8,107
5,506
2,602
18,210
16,689
1,521
Essex
586
523
63
5,616
5,384
233
Southwestern Ontario
950
732
218
2,269
2,184
85
Niagara Region
2,214
1,511
703
6,897
6,219
678
South-Central Ontario
446
254
192
158
149
9
Toronto and Region
2,607
1,485
1,122
1,036
768
267
Central Ontario
608
380
228
66
59
7
St. Lawrence River Corridor
521
345
176
775
691
84
Ottawa Region
425
179
246
118
95
24
Eastern Ontario
288
196
92
72
68
5
North-Central
114
73
41
4
4
North-East
496
368
128
559
472
87
North-West
626
404
222
637
599
38
Region not Specified
6
0
6
8
2
6
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.

 

Table 8: Person Visits from the U.S. to Ontario: Activities 

 
Overnight Visits (000s)
Activity
Total USA
Border States
Other States
VFR
2,537
1,560
977
Festival/fair
560
371
189
Cultural performance
1,076
800
276
Museum/art gallery
1,371
799
572
Historical site
1,922
1,168
755
zoo/aquarium/botanical garden
493
270
223
Sports event
420
253
167
Go shopping
4,719
3,084
1,635
Go sightseeing
3,911
2,455
1,455
Bar/nightclub
1,709
1,151
559
Casino
599
466
133
Theme Park
329
220
109
Nature park
1,502
885
617
Any sports/outdoor activities
2,535
1,860
675
   Boating
805
551
255
   Golfing
215
157
58
   Skiing/snowboarding
72
48
24
   Hunting
28
19
8
   Fishing
1,007
737
270
Note: Only the activities of overnight travellers from the U.S. are known.

 

Table 9: U.S. Visitors Spending in Ontario (millions) 

Origin
Overnight Visits
Same-day Visits
USA
$3,491
$1,385
Border States
$1,876
$1,191
   New York
$440
$443
   Michigan
$505
$579
   Pennsylvania
$196
$43
   Ohio
$268
$76
   Illinois
$215
$14
   Wisconsin
$126
$8
   Minnesota
$127
$29
Other USA
$1,615
$194

 

Table 10: U.S. Visitors Spending in Ontario: by Locations Visited

Locations Visited
Overnight Visits (millions)
Same-day Visits  (millions)
 
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$3,491
$1,876
$1,615
$1,385
$1,191
$194
Essex
$104
$85
$19
$424
$413
$11
Southwestern Ontario
$246
$170
$76
$147
$143
$4
Niagara Region
$507
$345
$162
$404
$377
$27
South-Central Ontario
$96
$51
$45
$9
$8
$1
Toronto and Region
$1,512
$610
$902
$264
$130
$133
Central Ontario
$181
$110
$71
$6
$5
$2
St. Lawrence River Corridor
$108
$68
$40
$46
$42
$4
Ottawa Region
$168
$53
$115
$11
$7
$4
Eastern Ontario
$77
$52
$24
$4
$4
$0
North-Central
$42
$30
$13
$0
$0
$0
North-East
$142
$101
$41
$41
$35
$6
North-West
$301
$202
$100
$29
$27
$2
Region not Specified
$7
$0
$7
$0
$0
$0
$0 - Less than 1 million

 

Table 11 U.S. Visitors Spending in Ontario: by Expense Category (millions)

Spending Category
Overnight Visits (millions)
Same-day Visits (millions)
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$3,491
$1,876
$1,615
$1,385
$1,191
$194
Accommodation
$1,206
$675
$531
$0
$0
$0
Food and Beverage
$696
$393
$303
$379
$353
$27
Recreation and Entertainment
$445
$292
$153
$361
$339
$22
Retail 
$438
$251
$186
$294
$274
$19
Canadian Carrier Fares
$371
$98
$273
$201
$84
$117
Private Transportation
$213
$108
$105
$139
$132
$7
Public/local transportation 
$123
$59
$64
$11
$9
$2

 

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