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Ontario’s U.S. Travel Markets, 2003

Tables available in pdf format

 

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s U.S. Travel Markets.

 

Table 1. Person Visits from the U.S. to Ontario: by length of stay

 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
Origin
22,009
6,709
15,300
Border States
18,638
4,608
14,030
   New York
6,867
1,273
5,594
   Michigan
8,231
1,488
6,743
   Pennsylvania
699
390
310
   Ohio
1,116
593
523
   Illinois
480
356
124
   Wisconsin
307
206
101
   Minnesota
937
302
635
Other USA
3,371
2,101
1,270

 

Table 2: Person Visits from the U.S. to Ontario: by Main Purpose of Trip

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
USA
3,950
1,316
796
647
7,379
1,973
649
5,298
Border States
2,956
783
384
485
6,609
1,834
582
5,005
   New York
769
275
72
157
2,762
677
123
2,032
   Michigan
957
281
92
159
2,873
1,000
375
2,495
   Pennsylvania
268
47
45
30
229
18
14
48
   Ohio
423
78
62
29
340
14
31
139
   Illinois
208
49
63
36
80
15
11
18
   Wisconsin
121
21
29
36
53
11
10
28
   Minnesota
210
32
21
38
271
99
18
246
Other USA
994
533
411
163
770
139
67
293

 

Table 3: Person Visits from the U.S. to Ontario: by Calendar Quarter 

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
USA
954
1,589
2,866
1,300
3,284
3,692
4,921
3,403
Border States
739
1,086
1,926
858
3,196
3,366
4,282
3,187
   New York
238
278
539
218
1,075
1,421
1,862
1,236
   Michigan
293
360
535
301
1,741
1,562
1,839
1,600
   Pennsylvania
47
102
157
84
26
95
158
31
   Ohio
62
111
270
150
82
113
176
152
   Illinois
34
72
193
57
29
22
51
22
   Wisconsin
22
57
101
26
17
9
62
13
   Minnesota
43
106
131
22
225
143
134
133
Other USA
216
503
941
442
88
326
639
217

 

Table 4: Average Party Size and Composition of U.S. Visitors to Ontario   

 
Overnight Visits
Same-day Visits
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
USA
2.16
94%
6%
2.04
98%
2%
Border States
2.28
94%
6%
2.02
97%
3%
   New York
2.18
95%
5%
2.06
98%
2%
   Michigan
2.27
94%
6%
1.94
97%
3%
   Pennsylvania
2.28
95%
5%
2.52
96%
4%
   Ohio
2.44
93%
7%
2.10
97%
3%
   Illinois
2.18
96%
4%
2.25
97%
3%
   Wisconsin
2.48
96%
4%
2.25
100%
0%
   Minnesota
2.52
94%
6%
2.23
100%
0%
Other USA
1.94
95%
5%
2.31
98%
2%

 

Table 5: Person Nights spent by Americans in Ontario and Average Length of Stay

Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
USA 
23,518
3.51
Border States 
14,376
3.12
   New York
3,651
2.87
   Michigan
3,812
2.56
   Pennsylvania
1,480
3.80
   Ohio
1,818
3.07
   Illinois
1,641
4.61
   Wisconsin
794
3.85
   Minnesota
1,180
3.91
Other USA
9,142
4.35

 

Table 6: U.S. Visitors Accommodation in Ontario (000s)

Type of Accommodation
Total USA
Border States
Other USA
Total Person Nights
23,518
14,376
9,142
Roofed Commercial Accommodation
11,765
7,543
4,222
   Hotel
6,054
3,605
2,449
   Motel
2,014
1,368
646
   Commercial Cottage
3,697
2,570
1,127
Camping/Trailer Park
1,212
844
368
Home of Friend/Relative
5,225
2,285
2,940
Private Cottage
2,042
1,424
618
Other Accommodation
3,273
2,281
992

 

Table 7: Person Visits from the U.S. to Ontario: Locations Visited 

 
Overnight Visits
Same-day Visits
Tourism Region
Total USA
Border States
Other USA
Total USA
Border States
Other USA
Total Person Visits
6,709
4,608
2,101
15,300
14,030
1,270
Essex
480
428
51
4,767
4,567
200
Southwestern Ontario
742
588
154
1,965
1,904
62
Niagara Region
1,707
1,176
531
5,455
4,911
544
South-Central Ontario
387
214
173
153
146
7
Toronto and Region
2,169
1,228
941
800
602
198
Central Ontario
523
324
200
92
88
4
St. Lawrence River Corridor
431
288
143
607
523
84
Ottawa Region
318
131
186
131
99
32
Eastern Ontario
234
172
63
86
65
21
North-Central
102
67
35
10
10
1
North-East
431
325
106
485
417
67
North-West
635
427
207
746
701
45
Region not Specified
8
3
5
7
2
5
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.

 

Table 8: Person Visits from the U.S. to Ontario: Activities 

 
Overnight Visits (000s)
Activity
Total USA
Border States
Other States
VFR
2,256
1,381
875
Festival/fair
506
341
165
Cultural performance
868
656
212
Museum/art gallery
1,043
602
440
Historical site
1,487
898
589
zoo/aquarium/botanical garden
365
207
158
Sports event
322
182
140
Go shopping
3,832
2,513
1,319
Go sightseeing
3,034
1,926
1,108
Bar/nightclub
1,471
987
484
Casino
557
417
140
Theme Park
252
168
84
Nature park
1,168
708
460
Any sports/outdoor activities
2,173
1,597
576
   Boating
736
519
217
   Golfing
210
147
63
   Skiing/snowboarding
50
39
11
   Hunting
23
19
4
   Fishing
948
707
240
Note: Only the activities of overnight travellers from the U.S. are known.

 

Table 9: U.S. Visitors Spending in Ontario (millions) 

Origin
Overnight Visits
Same-day Visits
USA
$2,816
$1,142
Border States
$1,609
$997
   New York
$369
$364
   Michigan
$424
$499
   Pennsylvania
$154
$34
   Ohio
$219
$52
   Illinois
$225
$12
   Wisconsin
$94
$10
   Minnesota
$124
$26
Other USA
$1,207
$145

 

Table 10: U.S. Visitors Spending in Ontario: by Locations Visited

Locations Visited
Overnight Visits (millions)
Same-day Visits  (millions)
 
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$2,816
$1,609
$1,207
$1,142
$997
$145
Essex
$86
$71
$15
$363
$353
$9
Southwestern Ontario
$198
$155
$43
$134
$131
$3
Niagara Region
$408
$272
$136
$320
$298
$21
South-Central Ontario
$88
$43
$44
$9
$8
$1
Toronto and Region
$1,081
$490
$591
$181
$86
$94
Central Ontario
$168
$97
$71
$5
$4
$1
St. Lawrence River Corridor
$98
$63
$35
$35
$31
$4
Ottawa Region
$123
$40
$84
$14
$11
$3
Eastern Ontario
$61
$48
$13
$11
$11
$1
North-Central
$31
$21
$11
$1
$1
$0
North-East
$134
$100
$34
$40
$34
$6
North-West
$334
$207
$127
$28
$27
$1
Region not Specified
$4
$1
$3
$0
$0
$0
$0 - Less than 1 million

 

Table 11 U.S. Visitors Spending in Ontario: by Expense Category (millions)

Spending Category
Overnight Visits (millions)
Same-day Visits (millions)
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$2,816
$1,609
$1,207
$1,142
$997
$145
Accommodation
$932
$549
$383
$0
$0
$0
Food and Beverage
$589
$340
$250
$310
$289
$21
Recreation and Entertainment
$385
$259
$126
$310
$292
$18
Retail 
$395
$232
$163
$259
$243
$16
Canadian Carrier Fares
$211
$75
$137
$135
$51
$84
Private Transportation
$191
$97
$94
$118
$113
$5
Public/local transportation 
$112
$58
$55
$9
$8
$1

 

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