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Ontario’s U.S. Travel Markets, 2004

Tables available in pdf format

 

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s U.S. Travel Markets.

 

Table 1. Person Visits from the U.S. to Ontario: by length of stay

 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
Origin
21,391
7,434
13,957
Border States
17,741
5,009
12,731
   New York
6,757
1,428
5,329
   Michigan
7,494
1,564
5,930
   Pennsylvania
757
457
301
   Ohio
1,144
649
495
   Illinois
471
357
114
   Wisconsin
346
258
89
   Minnesota
771
296
475
Other USA
3,651
2,425
1,226

 

Table 2: Person Visits from the U.S. to Ontario: by Main Purpose of Trip

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
USA
4,399
1,325
986
723
6,748
1,829
601
4,779
Border States
3,275
789
429
516
5,997
1,688
524
4,523
   New York
923
260
75
170
2,663
674
114
1,878
   Michigan
993
285
121
166
2,483
878
330
2,239
   Pennsylvania
311
52
55
39
229
23
9
41
   Ohio
468
73
70
38
309
22
29
135
   Illinois
216
48
62
31
70
17
10
17
   Wisconsin
165
43
19
31
43
6
14
26
   Minnesota
199
28
28
41
200
69
18
188
Other USA
1,124
537
557
208
751
142
77
257

 

Table 3: Person Visits from the U.S. to Ontario: by Calendar Quarter 

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
USA
932
1,940
3,274
1,288
2,877
3,573
4,497
3,011
Border States
706
1,302
2,159
843
2,787
3,245
3,914
2,786
   New York
225
370
623
210
967
1,432
1,654
1,276
   Michigan
284
409
582
289
1,549
1,427
1,707
1,246
   Pennsylvania
48
138
180
91
26
103
141
30
   Ohio
65
146
284
155
75
111
174
135
   Illinois
33
82
192
52
26
18
45
25
   Wisconsin
15
65
158
19
17
9
51
12
   Minnesota
36
91
141
28
126
145
141
62
Other USA
226
639
1,115
445
90
328
584
224

 

Table 4: Average Party Size and Composition of U.S. Visitors to Ontario   

 
Overnight Visits
Same-day Visits
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
USA
2.09
95%
5%
2.05
96%
4%
Border States
2.23
94%
6%
2.03
97%
3%
  New York
2.21
94%
6%
2.07
99%
1%
  Michigan
2.15
95%
5%
1.94
97%
3%
  Pennsylvania
2.23
96%
4%
2.56
95%
5%
  Ohio
2.43
93%
7%
2.20
95%
5%
  Illinois
2.08
93%
7%
2.30
100%
0%
  Wisconsin
2.51
92%
8%
2.10
100%
0%
  Minnesota
2.37
97%
3%
2.07
86%
14%
Other USA
1.87
95%
5%
2.38
95%
5%

 

Table 5: Person Nights spent by Americans in Ontario and Average Length of Stay

Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
USA 
25,588
3.44
Border States 
15,608
3.12
   New York
4,212
2.95
   Michigan
3,861
2.47
   Pennsylvania
1,768
3.87
   Ohio
2,028
3.12
   Illinois
1,429
4.00
   Wisconsin
1,164
4.52
   Minnesota
1,147
3.87
Other USA
9,980
4.12

 

Table 6: U.S. Visitors Accommodation in Ontario (000s)

Type of Accommodation
Total USA
Border States
Other USA
Total Person Nights
25,588
15,608
9,980
Roofed Commercial Accommodation
13,730
8,515
5,215
   Hotel
7,388
4,184
3,204
   Motel
2,300
1,580
719
   Commercial Cottage
4,042
2,751
1,292
Camping/Trailer Park
1,257
804
454
Home of Friend/Relative
5,303
2,417
2,886
Private Cottage
1,810
1,458
352
Other Accommodation
3,489
2,415
1,074

 

Table 7: Person Visits from the U.S. to Ontario: Locations Visited 

 
Overnight Visits
Same-day Visits
Tourism Region
Total USA
Border States
Other USA
Total USA
Border States
Other USA
Total Person Visits
7,434
5,009
2,425
13,957
12,731
1,226
Essex
481
429
52
4,139
3,968
170
Southwestern Ontario
823
662
161
1,871
1,799
72
Niagara Region
1,951
1,324
627
5,046
4,518
528
South-Central Ontario
398
228
169
133
126
6
Toronto and Region
2,532
1,390
1,142
761
569
193
Central Ontario
560
338
222
61
54
6
St. Lawrence River Corridor
433
267
166
650
567
83
Ottawa Region
378
145
234
238
185
52
Eastern Ontario
252
182
70
85
68
16
North-Central
93
62
31
3
3
North-East
420
310
110
411
352
58
North-West
699
471
229
564
523
42
Region not Specified
7
3
4
2
1
1
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.

 

Table 8: Person Visits from the U.S. to Ontario: Activities 

 
Overnight Visits (000s)
Activity
Total USA
Border States
Other States
VFR
2,370
1,428
942
Festival/fair
572
378
195
Cultural performance
963
726
237
Museum/art gallery
1,257
702
555
Historical site
1,719
1,006
713
zoo/aquarium/botanical garden
400
220
181
Sports event
379
215
164
Go shopping
4,241
2,759
1,482
Go sightseeing
3,511
2,181
1,330
Bar/nightclub
1,662
1,098
564
Casino
610
440
170
Theme Park
294
194
100
Nature park
1,242
749
492
Any sports/outdoor activities
2,331
1,698
632
   Boating
761
528
233
   Golfing
206
134
72
   Skiing/snowboarding
46
39
7
   Hunting
43
23
20
   Fishing
1,009
763
247
Note: Only the activities of overnight travellers from the U.S. are known.

 

Table 9: U.S. Visitors Spending in Ontario (millions) 

Origin
Overnight Visits
Same-day Visits
USA
$3,325
$1,058
Border States
$1,800
$916
   New York
$433
$342
   Michigan
$455
$454
   Pennsylvania
$187
$29
   Ohio
$225
$53
   Illinois
$211
$9
   Wisconsin
$137
$10
   Minnesota
$151
$20
Other USA
$1,525
$142

 

Table 10: U.S. Visitors Spending in Ontario: by Locations Visited

Locations Visited
Overnight Visits (millions)
Same-day Visits  (millions)
 
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$3,325
$1,800
$1,525
$1,058
$916
$142
Essex
$93
$77
$16
$326
$318
$8
Southwestern Ontario
$236
$183
$52
$120
$117
$3
Niagara Region
$468
$306
$162
$299
$278
$21
South-Central Ontario
$86
$43
$43
$8
$8
$0
Toronto and Region
$1,394
$571
$823
$170
$80
$90
Central Ontario
$164
$92
$72
$6
$5
$1
St. Lawrence River Corridor
$106
$64
$43
$40
$35
$5
Ottawa Region
$151
$42
$110
$19
$15
$4
Eastern Ontario
$63
$49
$14
$10
$8
$2
North-Central
$40
$29
$12
$0
$0
$0
North-East
$125
$92
$33
$35
$31
$4
North-West
$395
$250
$145
$26
$22
$4
Region not Specified
$2
$2
$1
$0
$0
$0
$0 - Less than 1 million

 

Table 11 U.S. Visitors Spending in Ontario: by Expense Category (millions)

Spending Category
Overnight Visits (millions)
Same-day Visits (millions)
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$3,325
$1,800
$1,525
$1,058
$916
$142
Accommodation
$1,210
$667
$543
$0
$0
$0
Food and Beverage
$688
$382
$306
$293
$270
$22
Recreation and Entertainment
$445
$288
$157
$274
$255
$19
Retail 
$405
$226
$179
$246
$229
$17
Canadian Carrier Fares
$230
$68
$163
$121
$45
$76
Private Transportation
$209
$105
$104
$117
$110
$7
Public/local transportation 
$137
$64
$73
$8
$7
$1

 

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