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Ontario’s U.S. Travel Markets, 2006

Tables available in pdf format

 

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s U.S. Travel Markets.

 

Table 1. Person Visits from the U.S. to Ontario: by length of stay

 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
USA
17,504
6,879
10,625
Border States
14,094
4,407
9,687
  New York
5,312
1,288
4,024
  Michigan
5,780
1,342
4,438
  Pennsylvania
653
400
254
  Ohio
960
590
370
  Illinois
378
294
83
  Wisconsin
268
201
68
  Minnesota
742
292
450
Other USA
3,410
2,472
938

 

Table 2: Person Visits from the U.S. to Ontario: by Main Purpose of Trip

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
USA
3,911
1,403
987
577
5,001
1,327
486
3,812
Border States
2,829
772
404
402
4,459
1,233
413
3,582
  New York
804
264
71
149
1,975
493
97
1,459
  Michigan
837
260
101
144
1,797
628
248
1,764
  Pennsylvania
276
45
53
25
188
13
11
41
  Ohio
421
78
61
31
233
14
21
101
  Illinois
157
61
54
23
55
11
9
9
  Wisconsin
125
28
32
16
31
4
8
25
  Minnesota
209
37
32
14
180
69
19
183
Other USA
1,083
631
583
175
542
94
72
230

 

Table 3: Person Visits from the U.S. to Ontario: by Calendar Quarter 

 
Overnight Visits (000s)
Same-day Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
USA
897
1,865
2,861
1,255
2,293
2,829
3,353
2,150
Border States
631
1,182
1,804
790
2,202
2,561
2,922
2,001
  New York
208
326
536
217
769
1,103
1,288
863
  Michigan
238
364
481
259
1,173
1,158
1,196
910
  Pennsylvania
43
127
148
82
21
78
131
24
  Ohio
66
139
255
131
64
91
123
91
  Illinois
33
76
141
44
21
20
28
14
  Wisconsin
27
45
110
18
13
7
34
13
  Minnesota
16
104
134
38
141
103
120
86
Other USA
266
683
1,057
466
91
267
431
149

 

Table 4: Average Party Size and Composition of U.S. Visitors to Ontario   

 
Overnight Visits
Same-day Visits
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
USA
2.09
95%
5%
2.05
96%
4%
Border States
2.23
94%
6%
2.03
97%
3%
  New York
2.21
94%
6%
2.07
99%
1%
  Michigan
2.15
95%
5%
1.94
97%
3%
  Pennsylvania
2.23
96%
4%
2.56
95%
5%
  Ohio
2.43
93%
7%
2.20
95%
5%
  Illinois
2.08
93%
7%
2.30
100%
0%
  Wisconsin
2.51
92%
8%
2.10
100%
0%
  Minnesota
2.37
97%
3%
2.07
86%
14%
Other USA
1.87
95%
5%
2.38
95%
5%

 

Table 5: Person Nights spent by Americans in Ontario and Average Length of Stay

Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
USA 
24,244
3.52
Border States 
13,567
3.08
  New York
3,796
2.95
  Michigan
3,493
2.60
  Pennsylvania
1,412
3.53
  Ohio
1,735
2.94
  Illinois
1,171
3.98
  Wisconsin
885
4.41
  Minnesota
1,075
3.68
Other USA
10,677
4.32

 

Table 6: U.S. Visitors Accommodation in Ontario (000s)

Type of Accommodation
Total USA
Border States
Other USA
Total Person Nights
24,244
13,567
10,677
Roofed Commercial Accommodation
12,604
7,188
5,416
  Hotel
7,321
3,864
3,457
  Motel
1,834
1,152
682
  Commercial Cottage
3,449
2,172
1,277
Camping/Trailer Park
1,283
809
475
Home of Friend/Relative
7,218
2,345
3,372
Private Cottage
1,501
1,183
318
Other Accommodation
3,139
2,043
1,096

 

Table 7: Person Visits from the U.S. to Ontario: Locations Visited 

 
Overnight Visits
Same-day Visits
Tourism Region
Total USA
Border States
Other USA
Total USA
Border States
Other USA
Total Person Visits (000s)
8,442
5,144
3,298
10,627
9,689
938
Essex
416
374
42
3,088
2,961
126
Southwestern Ontario
745
561
183
1,444
1,367
77
Niagara Region
1,859
1,218
641
3,829
3,443
386
South-Central Ontario
479
238
241
122
119
4
Toronto and Region
2,498
1,245
1,253
541
377
165
Central Ontario
524
318
206
56
54
2
St. Lawrence River Corridor
409
268
141
513
449
63
Ottawa Region
284
114
170
155
115
41
Eastern Ontario
217
158
58
50
42
8
North-Central
100
61
38
2
2
 
North-East
338
224
115
300
269
31
North-West
572
365
207
525
490
35
Region not Specified
4
4
2
0
1
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.

 

Table 8: Person Visits from the U.S. to Ontario: Activities 

 
Overnight Visits (000s)
Activity
Total USA
Border States
Other States
Visit friends or relatives
2,380
1,349
1,031
Attend a festival or fair
466
278
188
Attend a cultural performance
854
580
274
Visit a museum or art gallery
1,096
566
530
Visit a historic site
1,537
850
686
Visit a zoo/aquarium/botanical garden
408
194
215
Attend a sports event
348
187
162
Go shopping
3,787
2,329
1,458
Go sightseeing
3,112
1,823
1,289
Go to a bar or night club
1,401
877
524
Go to a casino
599
404
195
Visit a theme/amusement park
277
159
119
Visit a national/provincial nature park
1,089
618
471
Participate in sports/outdoor activities
2,075
1,474
601
   Boating
709
478
231
   Golfing
173
111
63
   Down hill skiing or snowboarding
64
50
14
   Hunting
33
17
15
   Fishing
861
610
251
Note: Only the activities of overnight travellers from the U.S. are known.

 

Table 9: U.S. Visitors Spending in Ontario (millions) 

Origin
Overnight Visits
Same-day Visits
USA
$3,024
$771
Border States
$1,514
$677
New York
$364
$248
Michigan
$398
$341
Pennsylvania
$153
$25
Ohio
$228
$33
Illinois
$144
$6
Wisconsin
$101
$5
Minnesota
$127
$19
Other USA
$1,510
$94

 

Table 10: U.S. Visitors Spending in Ontario: by Locations Visited

Locations Visited
Overnight Visits (millions)
Same-day Visits  (millions)
 
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$3,024
$1,514
$1,510
$771
$677
$94
Essex
$78
$66
$12
$246
$240
$6
Southwestern Ontario
$186
$133
$54
$99
$97
$2
Niagara Region
$453
$299
$153
$225
$209
$16
South-Central Ontario
$117
$45
$72
$7
$6
$0
Toronto and Region
$1,357
$508
$849
$93
$45
$49
Central Ontario
$148
$75
$74
$4
$3
$1
St. Lawrence River Corridor
$86
$54
$33
$29
$26
$4
Ottawa Region
$91
$35
$56
$17
$8
$8
Eastern Ontario
$61
$42
$19
$4
$4
$0
North-Central
$28
$18
$10
$0
$0
$0
North-East
$114
$71
$43
$21
$19
$2
North-West
$304
$169
$135
$26
$21
$5
Region not Specified
$1
$0
$1
$0
$0
$0
$0 - Less than 1 million

 

Table 11 U.S. Visitors Spending in Ontario: by Expense Category (millions)

Spending Category
Overnight Visits (millions)
Same-day Visits (millions)
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$3,024
$1,514
$1,510
$771
$677
$94
Accommodation
$1,096
$550
$547
 
 
 
Food and Beverage
$631
$330
$301
$229
$210
$19
Recreation and Entertainment
$414
$255
$159
$212
$199
$13
Retail 
$371
$185
$186
$168
$157
$12
Canadian Carrier Fares
$156
$38
$119
$59
$18
$41
Private Transportation
$219
$104
$115
$96
$89
$6
Public/local transportation 
$137
$52
$84
$7
$5
$2

 

 

GLOSSARY

 

DATA SOURCE INFORMATION

 

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