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Ontario’s U.S. Travel Markets, 2007

Tables available in pdf format

 

 

This set of tables is intended to replace the information previously published in the format of The Tourism Monographs, under the heading of Ontario’s U.S. Travel Markets.

 

Table 1. Person Visits from the U.S. to Ontario: by length of stay, 2007
 
Total Visits
Overnight Visits
Same-day Visits
Origin
(000s)
(000s)
(000s)
USA 15,063 6,566 8,497
Border States 11,992 4,274 7,718
  New York 4,485 1,254 3,231
  Michigan 4,745 1,233 3,512
  Pennsylvania 617 403 214
  Ohio 869 581 288
  Illinois 420 340 80
  Wisconsin 246 190 56
  Minnesota 611 274 337
Other USA 3,071 2,292 779

 

Table 2: Person Visits from the U.S. to Ontario: by Main Purpose of Trip, 2007
 
Total Visits (000s)
Overnight Visits (000s)
Origin
Pleasure
VFR
Business
Personal
Pleasure
VFR
Business
Personal
USA
7,853
2,448
1,463
3,298
3,766
1,277
1,017
505
Border States
6,359
1,809
824
3,000
2,742
743
445
344
  New York
2,410
684
160
1,232
777
265
79
134
  Michigan
2,186
804
356
1,399
742
250
129
112
  Pennsylvania
432
61
78
47
272
48
62
22
  Ohio
603
82
80
104
419
70
61
31
  Illinois
255
62
69
34
209
54
52
25
  Wisconsin
154
28
35
29
126
25
26
12
  Minnesota
321
89
45
156
198
32
36
8
Other USA
1,494
639
639
298
1,024
534
572
161

 

Table 3: Person Visits from the U.S. to Ontario: by Calendar Quarter, 2007 
 
Total Visits (000s)
Overnight Visits (000s)
Origin
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
USA
2,515
4,082
5,572
2,893
818
1,802
2,715
1,231
Border States
2,199
3,219
4,193
2,379
566
1,128
1,744
835
  New York
772
1,217
1,618
879
198
299
534
223
  Michigan
1,060
1,238
1,484
963
194
323
455
261
  Pennsylvania
59
189
260
110
45
118
150
91
  Ohio
97
209
362
203
56
136
255
135
  Illinois
55
92
204
69
40
75
166
59
  Wisconsin
26
75
107
36
15
68
80
26
  Minnesota
132
199
160
119
18
109
106
40
Other USA
316
863
1,379
514
252
674
971
396

 

Table 4: Average Party Size and Composition of U.S. Visitors to Ontario, 2007   
 
Total Visits
Overnight Visits
Origin
Average Party Size
Party Composition
Average Party Size
Party Composition
Adults Only
w/ Kids
Adults Only
w/ Kids
USA
2.0
95%
5%
2.0
86%
14%
Border States
2.1
95%
5%
2.2
95%
5%
  New York
2.1
94%
6%
2.2
94%
6%
  Michigan
1.9
97%
3%
2.0
96%
4%
  Pennsylvania
2.3
95%
5%
2.2
95%
5%
  Ohio
2.3
93%
7%
2.4
93%
7%
  Illinois
2.1
95%
5%
2.1
94%
6%
  Wisconsin
2.3
96%
4%
2.4
96%
4%
  Minnesota
2.1
96%
4%
2.1
96%
4%
Other USA
2.0
96%
4%
1.8
96%
4%

 

Table 5: Person Nights spent by Americans in Ontario and Average Length of Stay, 2007
Origin
Person Nights (000s)
Average length of stay (nights) -
Total Overnight Visitors
USA 
23,465
3.57
Border States 
13,661
3.20
  New York
3,784
3.02
  Michigan
3,270
2.65
  Pennsylvania
1,473
3.66
  Ohio
1,758
3.03
  Illinois
1,407
4.14
  Wisconsin
899
4.73
  Minnesota
1,070
3.90
Other USA
9,804
4.28

 

Table 6: U.S. Visitors Accommodation in Ontario (000s), 2007
Type of Accommodation
Total USA
Border States
Other USA
Total Person Nights
23,465
13,661
9,804
Roofed Commercial Accommodation
12,214
7,418
4,796
  Hotel
6,903
3,870
3,033
  Motel
1,856
1,181
674
  Commercial Cottage
3,456
2,367
1,089
Camping/Trailer Park
1,225
754
470
Home of Friend/Relative
5,281
2,333
2,948
Private Cottage
1,627
1,170
457
Other Accommodation
3,118
1,986
1,132

 

Table 7: Person Visits from the U.S. to Ontario: Locations Visited, 2007 
 
Total Visits
Overnight Visits
Tourism Region
Total USA
Border States
Other USA
Total USA
Border States
Other USA
Total Person Visits (000s)
15,063
11,992
3,071
6,566
4,274
2,292
Essex
2,801
2,658
143
389
348
41
Southwestern Ontario
1,995
1,723
272
806
614
192
Niagara Region
4,778
3,875
903
1,793
1,197
596
South-Central Ontario
507
314
193
411
222
189
Toronto and Region
2,738
1,523
1,215
2,294
1,197
1,097
Central Ontario
521
322
199
470
273
197
St. Lawrence River Corridor
859
635
224
398
244
154
Ottawa Region
467
223
244
297
93
204
Eastern Ontario
262
191
71
217
148
69
North-Central
116
65
51
113
62
51
North-East
567
434
133
312
211
101
North-West
914
738
176
526
374
152
Region not Specified
3
0
3
2
0
2
Note: The sum of each column can exceed the total since multiple locations may be visited in a given trip.

 

Table 8: Person Visits from the U.S. to Ontario: Activities, 2007 
 
Overnight Visits (000s)
Activity
Total USA
Border States
Other States
Visit friends or relatives
2,204
1,293
911
Attend a festival or fair
513
329
184
Attend a cultural performance
846
615
231
Visit a museum or art gallery
1,059
562
498
Visit a historic site
1,488
849
639
Visit a zoo/aquarium/botanical garden
371
197
174
Attend a sports event
282
157
125
Go shopping
3,595
2,269
1,326
Go sightseeing
2,913
1,763
1,150
Go to a bar or night club
1,317
819
498
Go to a casino
546
383
162
Visit a theme/amusement park
236
150
86
Visit a national/provincial nature park
1,095
605
491
Participate in sports/outdoor activities
1,969
1,399
570
   Boating
683
474
209
   Golfing
145
98
48
   Down hill skiing or snowboarding
37
25
12
   Hunting
45
40
5
   Fishing
817
608
209
Note: Only the activities of overnight travellers from the U.S. are known.

 

Table 9: U.S. Visitors Spending in Ontario (millions), 2007 
Origin Total Visits
Overnight Visits
Same-day Visits
USA
$3,495
$2,890
$604
Border States
$2,081
$1,552
$529
New York
$570
$369
$201

Michigan
$660
$398
$261
Pennsylvania
$172
$153
$19
Ohio
$246
$220
$26
Illinois
$187
$181
$6
Wisconsin
$99
$96
$3
Minnesota
$146
$135
$11
Other USA
$1,414
$1,339
$75

 

Table 10: U.S. Visitors Spending in Ontario: by Locations Visited, 2007
Locations Visited
Total Visits (millions)
Overnight Visits (millions)
 
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$3,495
$2,081
$1,414
$2,890
$1,552
$1,339
Essex
$268
$251
$17
$77
$65
$12
Southwestern Ontario
$311
$250
$60
$238
$180
$58
Niagara Region
$628
$453
$175
$453
$291
$162
South-Central Ontario
$122
$51
$71
$117
$46
$71
Toronto and Region
$1,248
$516
$732
$1,163
$475
$688
Central Ontario
$154
$84
$69
$150
$81
$69
St. Lawrence River Corridor
$111
$77
$35
$88
$56
$32
Ottawa Region
$130
$39
$92
$119
$30
$89
Eastern Ontario
$61
$43
$17
$57
$40
$17
North-Central
$37
$22
$15
$37
$22
$15
North-East
$122
$80
$42
$106
$66
$40
North-West
$300
$213
$87
$285
$201
$85
Region not Specified
$2
$0
$2
$2
$0
$1
$0 - Less than 1 million

 

Table 11 U.S. Visitors Spending in Ontario: by Expense Category (millions), 2007
Spending Category
Total Visits (millions)
Overnight Visits (millions)
Total USA
Border States
Other States
Total USA
Border States
Other States
Total Spending
$3,495
$2,081
$1,414
$2,890
$1,552
$1,339
Accommodation
$1,051
$571
$481
$1,051
$571
$481
Food and Beverage
$820
$513
$307
$635
$343
$292
Recreation and Entertainment
$551
$401
$150
$395
$254
$140
Retail 
$479
$312
$167
$348
$190
$158
Canadian Carrier Fares
$180
$52
$128
$122
$31
$91
Private Transportation
$300
$174
$125
$231
$109
$122
Public/local transportation 
$112
$56
$56
$108
$53
$55

 

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