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Current Performance Indicators for Ontario’s Tourism Industry

Tourism Performance Bulletin - October 2009

 


October

2009

% change*

Jan-Oct 2009

% change*

International Border Crossings 1

       

Total Inbound

963,484

-15.8%

11,467,981

-11.9%

    From the U.S.

835,491

-16.6%

10,056,704

-11.6%

    From overseas

127,993

-10.2%

1,411,277

-14.3%

Total Outbound

1,917,625

-4.7%

19,819,587

-12.1%

   To the U.S.

1,671,374

-5.2%

16,498,372

-14.2%

   To overseas

246,251

-1.6%

3,321,215

-0.1%

Ontario Hotel Statistics 2

 

 

 

 

61.9%

-4.3†

58.6%

-4.8†

    Hotel Average Daily Rate

$120.57

-6.2%

$119.97

-6.1%

Employment in Tourism-Related Industries 3

699,400

-0.3%

715,330

-1.6%

105.1

0.8%

104.6

0.7%

Visitor Inquiries

 

 

 

 

    1-800-Ontario 5

3,609

-28.5%

118,389

-16.7%

    www.OntarioTravel.net 5

298,730

12.4%

2,783,357

6.8%

    Travel Information Centres5

55,600

-12.4%

936,358

-2.1%


 

Q3 2009

% change*

Jan-Sep 2009

% change*

Ontario’s International Travel Account
(preliminary)

-$1.5 billion

32.3%

-$7.1 billion

3.5%


* Percentage change over same period of previous year
† Change in percentage points
†† average of all prior months year-to-date


Sources: 1. Statistics Canada, 2. PKF Consulting, 3. Statistics Canada, Ontario Ministry of Tourism, 4. Statistics Canada, Ontario Ministry of Tourism, 5. EDS, Ontario Ministry of Tourism


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