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Tourism Research

reports

Canadian and International Travel Surveys

Travel Intentions
Travel Activities and Motivations Survey (TAMS)
Business Conditions Survey: Accommodations
Other Studies

tools

Regional Tourism Profiles

TREIM
eTAMS
Travel Patterns of Ontario’s Foreign Visitors

Tourism Quick Facts, 2004

Available in PDF format

World Tourism¹	Total Tourism Receipts ($B)	US$ 3,997.3
	As a percent of world GDP	9.7%
	Tourism Value-Added ($B)	US$ 1,553.2
	As a percent of world GDP	3.8%
	Tourism Employment (‘000 of jobs)	72,137.8
	As a percent of world employment	2.7%
	Capital Investment in Tourism ($B)	US$ 829.3
	As a percent of world capital investment	9.3%
	Tourism Foreign Earnings ($B)	US$ 719.9
	As a percent of world exports	6.5%
	Consumer Spending on Tourism ² ($B)	US$ 2,570.8
	As a percent of total personal spending	10.2%

Ontario's Tourism³	Total Tourism Receipts ($B)	CAN$ 21.4 (US$ 16.5)
	As a percent of provincial GDP	4.1%
	Tourism Value Added ($B)	CAN$ 11.6 (US$ 8.9)
	As a percent of provincial GDP	2.2 %
	Tourism Employment ('000 of jobs)	205.7
	As a percent of provincial employment	3.3%
	Tourism Labour Income ($B)	CAN$ 6.2 (US$ 4.7)
	As a percent of provincial labour income⁴	2.2%
	Provincial Tourism Tax Revenues⁵ ($B)	CAN$ 2.9 (US$ 2.2)
	As a percent of provincial tax revenues	5.1%
	As a percent of provincial revenues⁶	3.7%
	Municipal Tourism Tax Revenues ($M)	CAN$ 125 (US$ 96.0)
	Federal Tourism Tax Revenues ($B)	CAN$ 3.4 (US$ 2.6)
	Tourism's Foreign Earnings ($B)	CAN$ 6.7 (US$ 5.2)
	As a percent of Ontario’s total international exports	3.4%
	Rank of tourism as an Ontario export	7
	Ontarians' Spending on Tourism² ($B)	CAN$ 21.8 (US$ 16.8)
	As a percent of total personal spending⁷	7.5%
	As a percent of personal disposable income⁸	7.1%

Sources of Ontario's Tourism Receipts⁹:
Ontario	U.S.	Overseas	Canadian Provinces
62%	21%	11%	7%

Ontario's Share of Spending by:
Americans in Canada¹⁰	Americans outside the US¹¹	Overseas’ in Canada¹⁰	World’s international Travellers¹²	Canadians in Canada¹³	Ontarians’ Anywhere in the world¹³
44.0%	4.7%	33.3%	0.7%	29.8%	47.1%

World's Top International Tourism¹⁵
Destinations		Earners		Spenders
International Arrivals¹⁶(millions)		International Receipts¹⁷($B)		International Expenditure¹⁷($B)
1. France	75.1	1. USA	US$74.5	1. Germany	US$71
2. Spain	53.6	2. Spain	US$45.2	2. USA	US$66
3. USA	46.1	3. France	US$40.8	3. UK	US$56

11. Canada	19.2	12. Canada	US$12.8	8. Canada	US$16.0
N/A Ontario	9.2	N/A Ontario	US$3.4	N/A Ontario	US$7.0

NOTES

¹	2005 Travel and Tourism Economic Research, World Travel & Tourism Council (WTTC)
²	Excludes spending on business travel
³	Canadian Travel Survey (CTS) and International Travel Survey (ITS), Statistics Canada; Economic Impact Model, Ontario Ministry of Tourism; 2004-2005 Public Accounts of Ontario, Ontario Ministry of Finance; Ontario Economic Accounts, 2004, Ontario Ministry of Finance
⁴	2004-2005 Table 7, Public Accounts of Ontario, Ontario Ministry of Finance
⁵	Includes indirect taxes, corporate taxes and income taxes
⁶	2004-2005 Table A3, Ontario Budget, Ontario Ministry of Finance
⁷	2004-2005 Table 8, Public Accounts of Ontario, Ontario Ministry of Finance
⁸	2004-2005 Table 10, Public Accounts of Ontario, Ontario Ministry of Finance
⁹	Canadian Travel Survey (CTS) and International Travel Survey (ITS), Statistics Canada, 2004
¹⁰	International Travel Survey, Statistics Canada, includes spending on Canadian fares but not on foreign fares. Excludes students and commuters.
¹¹	U.S. Department of Commerce, Office of Travel and Tourism Industries from the Bureau of Economic Analysis, revised as of June 15 2007
¹²	Tourism Highlights, 2005 Edition, World Tourism Organization (WTO)
¹³	Canadian Travel Survey (CTS), Statistics Canada
¹⁴	Canadian Travel Survey (CTS) and International Travel Survey (ITS), Statistics Canada, 2004. Spending by Ontarians anywhere in the world includes all spending on travel by Ontarians in Ontario, in the rest of Canada and outside of Canada, excluding business travel spending. Includes fares paid to domestic and foreign carriers. Ontario’s share of spending by Ontarians anywhere in the world includes spending in Ontario, and spending on Canadian fares to travel outside of Ontario
¹⁵	Tourism Highlights 2005 Edition, World Tourist Organization (WTO), Ontario: International Travel Survey (ITS), Statistics Canada
¹⁶	Excludes same-day visitors
¹⁷	Excludes payments on transport fares but includes spending by business travellers

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