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Regional Tourism Profiles, 2005
International Travel Statistics (U.S. and Overseas)*
CD 43: Simcoe County
*In 2005, Statistics Canada changed the methodology and definition of domestic travel and as such domestic travel data is not available at the present moment.
Posted Date		Note
Revised on March 1, 2008		Chapter 3 (Economic Impacts) has been updated, based on Statistics Canada's updated Input-Output Tables
Ontario Ministry of Tourism
© Queen's Printer for Ontario, 2008
NOTE: All the information provided in this report comes from Statistics Canada’s Canadian Travel Survey and International Travel Survey, with the following exceptions: hotel occupancy rates and RevPar come from PKF Consulting Inc.; economic impact data come from the Ontario Ministry of Tourism’s economic impact model; and tourism-related establishment data come from Statistics Canada's Canadian Business Patterns.
Table of Contents
1. Historical Statistics
1.1. Total Person Visits by Length of Stay and Main Purpose
1.2. Person Visits by Canadians
1.2. Person Visits by Americans
1.3. Person Visits by Residents of Other Countries
1.4. Overnight Person Visits by Main Purpose and Place of Residence
1.5. Hotel Occupancy Rates and Revenue per Room (Revpar)
2. Profile Statistics for Year 2005
2.1. Total Visitors
2.2. Overnight Visitors by Origin
2.3. Detailed Place of Residence Information - Overnight Visitors
2.4. Main Purpose of Overnight Trip
2.5. Overnight Pleasure Trips by Place of Residence
2.6. Lodging/Person Nights
2.7. Roofed Commercial Lodging by Place of Residence
2.8. Activities on Trip among Overnight Visitors
2.9. Travel Party Size of Overnight Visitors
2.10. Age of Overnight Visitors
2.11. Total Spending by Visitors
2.12. Total Spending by Categories
2.13. Spending by Overnight Visitors
2.14. Average Spending by Overnight Visitors
3. Economic Impacts
3.1. The Economic Impact of Visitor Spending
3.2. The Economic Impact of Tourism Receipts
3.3. The Economic Impact of Ontario's Tourism Receipts
4. Tourism Related Establishments
4.1. Accommodation
4.2. Arts, Entertainment and Recreation
4.3. Food and Beverage
4.4. Transportation
4.5. Travel Services
4.6. Retail and Other Services
List of Tables
1-1. Total Person Visits by Length of Stay and Main Purpose
1-2. Person Visits by Canadians
1-2. Person Visits by Americans
1-3. Person Visits by Residents of Other Countries
1-4. Overnight Person Visits by Main Purpose and Place of Residence
1-5. Hotel Occupancy Rates and Revenue per Room (Revpar)
3-1. The Economic Impact of Visitors Spending in Simcoe County
3-2. The Economic Impact of Tourism Receipts in Simcoe County
3-3. The Economic Impact of Ontario's Tourism Receipts in Simcoe County
4-1. Accommodation
4-2. Arts, Entertainment and Recreation
4-3. Food and Beverage
4-4. Transportation
4-5. Travel Services
4-6. Retail and Other Services
Chapter 1. Historical Statistics						Download PDF File
1.1. Total (International) Visits by Length of Stay and Main Purpose
Between 1998 and 2005, person visits in Simcoe County increased by 32%, from 201,696 to 266,085.
1.1. Total Person Visits by Length of Stay and Main Purpose
Title/Year	1998	1999	2000	2001	2002	2003	2004	2005
Total Visits	201,696	228,215	232,952	211,512	216,477	203,231	221,047	266,085
Same Day Visits	40,102	67,666	73,655	54,624	49,594	52,693	56,514	63,266
Overnight Visits	161,593	160,549	159,297	156,888	166,883	150,539	164,534	202,819
Overnight Pleasure Visits	61,479	57,846	64,318	66,179	65,384	69,497	63,747	79,293
Overnight VFR Visits	59,628	67,176	59,792	57,114	60,008	49,358	67,336	84,605
Overnight Business Visits	33,641	26,115	24,821	20,552	25,807	19,153	20,405	22,720
Other Overnight Visits	6,845	9,412	10,365	13,042	15,684	12,531	13,046	16,201
1.2. Person Visits by Canadians
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Table 1-2. Person Visits by Canadians
1.2. Person Visits by Americans
Between 1998 and 2005, person visits by U.S. residents in Simcoe County increased by 38%, from 128,026 to 177,056.
Table 1-2. Person Visits by Americans						Download PDF File
Title/Year	1998	1999	2000	2001	2002	2003	2004	2005
Total Visits from U.S.	128,026	138,281	149,360	134,021	145,298	134,524	147,948	177,056
Overnight Visits from U.S.	105,422	94,482	102,829	107,374	118,238	105,955	116,105	140,529
1.3. Person Visits by Residents of Other Countries
Between 1998 and 2005, person visits by residents of other countries to Simcoe County increased by 21% from 73,670 to 89,029.
Table 1-3. Person Visits by Residents of Other Countries
Title/Year	1998	1999	2000	2001	2002	2003	2004	2005
Total Visits from Other Countries	73,670	89,934	83,592	77,490	71,179	68,707	73,099	89,029
Overnight Visits from Other Countries	56,171	66,067	56,468	49,514	48,645	44,583	48,429	62,290
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1.4. Overnight Person Visits by Main Purpose and Place of Residence
Table 1-4. Overnight Person Visits by Main Purpose and Place of Residence
Title/Year	1998	1999	2000	2001	2002	2003	2004	2005
Overnight pleasure (Canada)
Overnight VFR (Canada)
Overnight business (Canada)
Overnight pleasure (US)	32,664	28,907	35,286	42,271	46,901	52,526	44,038	58,111
Overnight VFR (US)	34,967	32,867	38,539	36,504	36,774	28,962	44,443	52,426
Overnight business (US)	31,384	25,067	20,836	18,859	23,851	15,907	17,549	15,744
Overnight pleasure (Other Countries)	28,816	28,939	29,032	23,907	18,483	16,971	19,709	21,182
Overnight VFR (Other Countries)	24,661	34,309	21,254	20,610	23,235	20,396	22,893	32,179
Overnight business (Other Countries)	2,256	1,048	3,986	1,694	1,957	3,246	2,856	6,976
1.5. Hotel Occupancy Rates and Revenue per Room
Hotel occupancy rates in Simcoe County decreased by 14 percentage points, from 67% to 53% between 1998 and 2005.
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Table 1-5. Hotel Occupancy Rates and Revenue per Room (Revpar)
Title/Year	1998	1999	2000	2001	2002	2003	2004	2005
Hotel Occupancy Rate (%)	67	70	69	64	57	54	51	53
Revenue Per Room REVPAR ($)	58	65	69	68	64	63	60	64
Average Daily Room Rate ($)	86	93	101	106	112	117	117	122
Chapter 2. Profile Statistics for Year 2005 (International Travel)
2.1. Total Visitors
In 2005, 266,085 visitors went to Simcoe County. Of these visitors, 202,819 or 76% stayed in the area for one or more nights and the balance, 63,266, or 24%, made a same-day visit to Simcoe County.
2.2. Overnight Visitors by Origin
In 2005, of all the overnight visitors to Simcoe County, 140,529 (69%) from USA and 62,290 (31%) from other countries.
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2.3. Detailed Place of Residence Information- Overnight Visitors
The top 10 markets of overnight visitors for Simcoe County are shown in the chart below. For example, 33% of all overnight visitors to Simcoe County came from Other USA, not including Border States.
2.4. Main Purpose of Overnight Trip
Of the 202,819 overnight visitors to Simcoe County, 79,293 (39%) were on pleasure trips, 84,605 (42%) were traveling to visit friends and relatives, 22,720 (11%) were on a business trip and 16,201 (8%) were traveling for other reasons.
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2.5. Overnight Pleasure Trips by Place of Residence
Visitors on overnight pleasure trips to Simcoe County came from various places. The chart below shows the top 10 such places. For example, in 2005, 17% of all overnight pleasure trips to Simcoe County came from Other USA, not including Border States.
2.6. Lodging/Person Nights
Overnight visitors spent 815,648 person nights in Simcoe County, with 270,158 of these nights or 33% spent in roofed commercial lodgings such as hotels, motels, resorts, B&Bs and commercial cottages. 32,498 person nights or 4% were spent in local campgrounds or trailer facilities and 418,277 person nights or 51% were spent in private homes or private cottages.
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2.7. Roofed Commercial Lodging by Place of Residence						Download PDF File
Of the 270,158 person nights in roofed commercial lodgings, 61% were spent by Americans, and 39% by residents of other countries).
2.8. Activities on Trip among Overnight Visitors
The 10 top trip-activities engaged in by overnight visitors to Simcoe County are displayed in the chart below. For example, Shopping was an activity that 66% of overnight visitors to Simcoe County participated in while on their trip.
2.9. Travel Party Size						Download PDF File
88% of the overnight visitors to Simcoe County were travelling in adult-only parties and the remaining 12% were travelling with at least one individual fifteen years of age or younger. The average party size for overnight visitors was 2.0 (including children).
2.10. Age of Overnight Visitors
The average age of overnight visitors to Simcoe County was approximately 39.6 years.
2.11. Total Spending by Visitors
Same-day and overnight visitors spent $67,969,365 in Simcoe County on tourism-related expenditures/categories including lodging, food and beverages, transportation, entertainment, and retail during 2005.
2.12. Total Spending by Categories						Download PDF File
Accommodation, Retail/Other, and Food/Beverage at Restaurants/Bars led the spending list in 2005.
Spending Categories		Spendig		% of Total Spending
Accommodation		18,061,105		27%
Retail/Other		14,648,266		22%
Food/Beverage at Restaurants/Bars		11,698,405		17%
Recreation/Entertainment		7,414,565		11%
Food/Beverage at Stores		6,623,468		10%
Vehicle Rental		4,885,077		7%
Vehicle Operations		2,882,729		4%
Public Transport		1,224,245		2%
Local Transport		531,507		1%
2.13. Spending by Overnight Visitors
Overnight visitors spent $64,158,065 in Simcoe County on tourism-related expenditures/categories including lodging, food and beverages, transportation, entertainment, and retail during 2005.
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2.14. Average Spending by Overnight Visitors						Download PDF File
The average per person per night spending for overnight visitors to Simcoe County was about $79. Overnight visitors from USA spent about $88 per person per night; and those from other countries spent approximately $69 per person per night.
Chapter 3. Economic Impacts
3.1. The Economic Impact of Visitor Spending in Simcoe County
The $67,969,365 in spending by Simcoe County generated $49,494,000 in direct, indirect and induced contributions to gross domestic product (GDP), $26,735,000 of labour income and salaries and, 832 part-time, full-time and seasonal jobs. Total taxes generated as a result of visitor spending in Simcoe County reached $32,926,000 including $541,000 in municipal taxes that accrue to Simcoe County.
Visitors' spending in Simcoe County also generated economic impacts for other parts of the province, as shown in the table below. Together, the impacts retained in Simcoe County and those that accrue to the other parts of the province, represent the total impacts across Ontario.
Table 3-1. The Economic Impact of Visitors Spending in Simcoe County
	Impacts retained in Simcoe County	Impacts that accrue to other parts of Ontario.	Total impacts of Simcoe County's visitor spending in Ontario
	[A]	[B]	[A+B]
GDP (Gross Domestic Product)
Direct ($000)	36,059	1,546	37,605
Indirect ($000)	5,716	4,981	10,697
Induced ($000)	7,719	5,395	13,114
Total ($000)	49,494	11,924	61,418
Wages and Salaries
Direct ($000)	18,648	1,021	19,669
Indirect ($000)	3,812	3,245	7,057
Induced ($000)	4,275	3,145	7,420
Total ($000)	26,735	7,411	34,146			Download PDF File
Number of Jobs
Direct	660	26	686
Indirect	85	69	154
Induced	88	69	156
Total	832	164	996
Taxes
Direct ($000)	20,342	601	20,943
Indirect ($000)	3,687	1,929	5,616
Induced ($000)	3,858	2,509	6,367
Total ($000)	n/a	n/a	32,926
Federal ($000)	n/a	n/a	17,296
Provincial ($000)	12,584	1,906	14,490
Local ($000)	541	600	1,141
3.2. The Economic Impact of Tourism Receipts in Simcoe County
Simcoe County's tourism receipts reached $67,969,365 in 2005. Tourism receipts consist of visitors spending plus the transportation fares that residents of Simcoe County paid to Canadian carriers to take trips outside the region. These tourism receipts generated $49,494,000 of GDP in Simcoe County, $26,735,000 in labour income and 832 jobs. A total of $32,927,000 of taxes were generated for all levels of government.
Simcoe County's tourism receipts also generated impacts in other parts of Ontario as shown in the table below. Together, the impacts retained within Simcoe County and those generated in other parts of Ontario constitute the economic impacts of Simcoe County's tourism receipts for the province of Ontario.
Table 3-2. The Economic Impact of Tourism Receipts in Simcoe County
	Impacts of tourism receipts retained in Simcoe County	Impacts that accrue to other parts of Ontario.	Total impacts of Simcoe County's tourism receipts in Ontario
	[A]	[B]	[A+B]
GDP (Gross Domestic Product)
Direct ($000)	36,059	1,546	37,605
Indirect ($000)	5,716	4,981	10,697
Induced ($000)	7,719	5,397	13,116
Total ($000)	49,494	11,926	61,420
Wages and Salaries						Back to the Top
Direct ($000)	18,648	1,021	19,669
Indirect ($000)	3,812	3,245	7,057			Download PDF File
Induced ($000)	4,275	3,146	7,421
Total ($000)	26,735	7,412	34,147
Number of Jobs
Direct	660	26	686
Indirect	85	69	154
Induced	88	69	156
Total	832	164	996
Taxes
Direct ($000)	20,342	601	20,943
Indirect ($000)	3,687	1,929	5,616
Induced ($000)	3,858	2,509	6,367
Total ($000)	n/a	n/a	32,927
Federal ($000)	n/a	n/a	17,297
Provincial ($000)	12,584	1,906	14,490
Local ($000)	541	600	1,141
3.3. The Economic Impact of Ontario's Tourism Receipts on Simcoe County
In 2005, Ontario's tourism receipts reached $0.0 million (visitor spending plus fares paid by Ontarians to Canadian carriers in order to travel to destinations outside the province). These receipts, which include those of Simcoe County, generated $83,327,000 of GDP for Simcoe County, $48,393,000 in labour income and 1,318 jobs.
Table 3-3. The Economic Impact of Ontario's Tourism Receipts on Simcoe County
	Impacts of Ontario's total tourism recipts on Simcoe County
GDP (Gross Domestic Product)
Direct ($000)	42,842
Indirect ($000)	18,321
Induced ($000)	22,164
Total ($000)	83,327
Wages and Salaries
Direct ($000)	23,496
Indirect ($000)	12,209
Induced ($000)	12,687
Total ($000)	48,393
Number of Jobs
Direct	770					Back to the Top
Indirect	270
Induced	278
Total	1,318					Download PDF File
Taxes
Direct ($000)	23,181
Indirect ($000)	8,570
Induced ($000)	10,666
Total ($000)	42,417
Chapter 4. Tourism Related Establishments
This information is from Statistics Canada's Canadian Business Patterns. Included are those businesses that meet at least one of the following criteria: (1) Have an employee force for which they submit payroll remittance to CCRA, or (2) Have a minimum of $30,000 in annual sales revenue, or (3) Are incorporated under a federal or provincial act and have filed a federal corporate income tax form within the last three years.
4.1. Accommodation
Table 4-1. Accommodation
		Number of establishments by size of emmployment
	Total	No Employees	1 to 19	20 to 49	50 to 99	100+
Accommodation	172	83	61	16	5	7
Hotels	22	8	6	6	1	1
Motor Hotels	5	0	3	2	0	0
Resorts	18	7	2	1	2	6
Motels	45	19	25	0	1	0
Casino Hotels	0	0	0	0	0	0
Bed and Breakfast	14	11	3	0	0	0
Housekeeping Cottages and Cabins	12	10	2	0	0	0
All Other Traveller Accommodation	2	2	0	0	0	0
RV (Recreational Vehicle) Parks and Campgrounds	40	18	16	5	1	0
Hunting and Fishing Camps	5	4	1	0	0	0
Recreational (except Hunting and Fishing) and Vacation Camps	9	4	3	2	0	0
4.2. Arts, Entertainment and Recreation
Table 4-2. Arts, Entertainment and Recreation
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	Total	No Employees	1 to 19	20 to 49	50 to 99	100+
Arts, Entertainment & Recreation	431	219	158	32	17	5
Commercial Art Dealers	17	12	4	0	1	0
Motion Picture and Video Exhibition	14	1	12	1	0	0
Theatre Companies and Dinner Theatres	20	15	5	0	0	0
Dance Companies	1	1	0	0	0	0
Other Performing Arts Companies	2	1	0	1	0	0
Sports Teams and Clubs	7	4	3	0	0	0
Horse Race Tracks	39	33	3	3	0	0
Other Spectator Sports	16	13	3	0	0	0
Live Theatres and Other Performing Arts Presenters with Facilities	3	2	1	0	0	0
Sports Stadiums and Other Presenters with Facilities	5	3	1	0	1	0
Museums	4	2	1	1	0	0
Historic and Heritage Sites	0	0	0	0	0	0
Zoos and Botanical Gardens	3	1	2	0	0	0
Other Heritage Institutions	2	0	2	0	0	0
Amusement and Theme Parks	3	3	0	0	0	0
Amusement Arcades	9	4	4	1	0	0
Casinos (except Casino Hotels)	1	0	0	0	0	1
All Other Gambling Industries	6	3	1	2	0	0
Golf Courses and Country Clubs	51	13	17	11	9	1
Skiing Facilities	12	8	0	2	0	2
Marinas	53	23	23	5	2	0
Fitness and Recreational Sports Centres	66	26	36	2	2	0
Bowling Centres	10	1	8	0	0	1
All Other Amusement and Recreation Industries	87	50	32	3	2	0
4.3. Food and Beverage
Table 4-3. Food and Beverage
		Number of establishments by size of emmployment
	Total	No Employees	1 to 19	20 to 49	50 to 99	100+
Food & Beverage	1,024	392	468	111	39	14
Full-Service Restaurants	432	145	217	48	19	3
Limited-Service Eating Places	470	178	208	55	18	11
Caterers	61	39	19	2	1	0
Mobile Food Services	14	10	4	0	0	0
Drinking Places (Alcoholic Beverages)	47	20	20	6	1	0
4.4. Transportation
Table 4-4.  Transportation
		Number of establishments by size of emmployment
	Total	No Employees	1 to 19	20 to 49	50 to 99	100+
Transportation	160	117	34	7	2	0
Scheduled Air Transportation	1	1	0	0	0	0
Non-Scheduled Chartered Air Transportation	6	4	2	0	0	0
Passenger Rail Transportation	0	0	0	0	0	0
Deep Sea, Coastal and Great Lakes Water Transportation	2	2	0	0	0	0
Inland Water Transportation	2	1	0	1	0	0
Urban Transit Systems	1	0	1	0	0	0
Interurban and Rural Bus Transportation	2	2	0	0	0	0
Taxi Service	87	69	13	4	1	0
Limousine Service	8	6	2	0	0	0
Charter Bus Industry	4	1	3	0	0	0
Other Transit and Ground Passenger Transportation	5	5	0	0	0	0
Scenic and Sightseeing Transportation	7	4	3	0	0	0
Passenger Car Rental	23	15	6	1	1	0
Truck, Utility Trailer and RV (Recreational Vehicle) Rental and Leasing	12	7	4	1	0	0
4.5. Travel Services
Table 4-5.  Travel Services
		Number of establishments by size of emmployment
	Total	No Employees	1 to 19	20 to 49	50 to 99	100+
Travel Services	78	41	35	1	0	1
Travel Agencies	46	18	28	0	0	0
Tour Operators	17	12	4	1	0	0
Other Travel Arrangement and Reservation Services	15	11	3	0	0	1
4.6. Retail and Other Services
Table 4-6. Retail and Other Services
		Number of establishments by size of emmployment
	Total	No Employees	1 to 19	20 to 49	50 to 99	100+
RETAIL	2,347	1,057	1,104	121	41	24
OTHER SERVICES	907	463	395	45	2	2
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