Reports on the size, characteristics, and behaviour of specific niche travel markets in North America. Use these reports for product development and marketing.

Overview Table of Contents

Overview Power Point Version

Technical Appendices

• Influenced by Ads? A Profile of Those Who Use Advertisements to Plan Their Trips.

• The Travel Patterns of Ontario's Population and How They Will Change over the Next 25

• The Opera Market of the Toronto-Oshawa Hamilton Region

• The Market for Live Theatre in the Toronto-Oshawa Hamilton Region

• The Market for Live Theatre, Opera & Ballet in Selected US States & Cities

• Impacts of Aging the Canadian Market on Tourism in Ontario

• Emergent Vacation Interest

• Out-of-town Business Travel Market Profile Report

• Lifecycle Markets Report

• Touring Segmentation Report

• Hands-on Learning While on Vacation

• Outdoor Segmentation Report

• Interest in Health Spas Profile Report

• Aboriginal Tourism Report

• Horticultural Tourism Report

• Interest in Downhill Skiing and Snowboarding

• Cultural and Entertainment Segmentation Report

• Interest in Casino Gambling

• Interest in Agri-Tourism

• Impacts of Aging

• Targeting Travel Innovators

• A Strategic Analysis of the TAMS Database
• Interest in Professional Sports (As a Spectator) Profile Report

• Interest in Golf Profile Report

• Wine and Cuisine Profile Report