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Tourism Research

reports

Canadian and International Travel Surveys

Travel Intentions
Travel Activities and Motivations Survey (TAMS)
Business Conditions Survey: Accommodations
Other Studies

tools

Regional Tourism Profiles

TREIM
eTAMS
Travel Patterns of Ontario’s Foreign Visitors

Travel Activities and Motivations Survey (TAMS)

Archived TAMS 2000 Reports

TAMS examines recreational activities and travel habits of Canadians and Americans. TAMS provides detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns and helps identify existing and potential travel markets in North America

OVERVIEW REPORTS
An Overview of the Canadian Market	An Overview of the U.S. Market

LOYALTY SEGMENTATION REPORTS
Canadian Travel Market - Ontario report	U.S. Travel Market - Ontario report

TRAVEL MARKET ACTIVITY SEGMENTATION REPORT
Canadian Travellers Outdoor Activity Reports Canadian Travellers Culture and Entertainment Reports U.S. Travellers Outdoor Activity Reports U.S. Travellers Culture and Entertainment Reports

TRAVEL TO SPECIFIC PROVINCES BY CANADIAN TRAVELLERS
NEW! Canadian Travelers to Alberta Canadian Travelers to Atlantic Region Canadian Travelers to British Columbia Canadian Travelers to Manitoba Canadian Travelers to Ontario Canadian Travelers to Quebec Canadian Travelers to Saskatchewan Canadian Travelers to Other Provinces

TRAVEL TO SPECIFIC PROVINCES BY AMERICAN TRAVELLERS
NEW! U.S. Travelers to Alberta U.S. Travelers to Atlantic Region U.S. Travelers to British Columbia U.S. Travelers to Manitoba U.S. Travelers to Ontario U.S. Travelers to Quebec U.S. Travelers to Saskatchewan U.S. Travelers to Canada

OUTBOUND TRAVELLER PROFILES
NEW! Out-of-Province Travel by Residents of Alberta Out-of-Region Travel by Residents of the Atlantic Region Out-of-Province Travel by Residents of British Columbia Out-of-Country Travel by Canadians Out-of-Province Travel by Residents of Manitoba Out-of-Province Travel by Residents of Ontario Out-of-Province Travel by Residents of Quebec Out-of-Province Travel by Residents of Saskatchewan

OTHER REPORTS
Canadian Travellers to Northern Ontario Interest in Wine and Cuisine, the Canadian Market	U.S. Travellers to Northern Ontario Interest in Wine and Cuisine, the U.S. Market
A Report of U.S. Travellers who participated in Aboriginal Experiences Shopping — An analysis of the shopping segments A profile of travellers looking for accessible travel destinations Ontario's Immigrant Travel Market and Its Impact on Domestic Travel NEW

Canadian Travellers Outdoor Activity Reports
Outdoor Activities Overview Report Board and Blade Boating and Swimming Cross-Country Skiing and Snowshoeing Cycling Downhill Skiing and Snowboarding Exercising and Jogging Extreme Air Sports Fishing Freshwater Scuba Diving and Snorkeling Golf Hiking, Climbing and Paddling	Horseback Riding Hunting Motorcycling Ocean Activities Playing Games and Individual Sports Sailing and Surfing Snowmobiling and ATVing Team Sports Wilderness Activities Wildlife Viewing
Canadian Travellers Culture and Entertainment Reports
Culture & Entertainment Overview Report Aboriginal Cultural Performances Agro-Tourism Amateur Tournaments Casinos Comedy Clubs and Festivals Equestrian and Western Events Fairs and Festivals Garden Theme Attractions High Art Performances Historical Sites, Museums and Art Galleries Live Theatre	Literary and Film Festivals National and International Sporting Events Musical Concerts, Festivals and Attractions Participatory Historical Activities Professional Sporting Events Science and Technology Exhibits Shopping and Dining Spas Theme Parks and Exhibits Wine, Beer and Food Tastings
U.S. Travellers Outdoor Activity Reports
Outdoor Activities Overview Report Board and Blade Boating and Swimming Cross-Country Skiing and Snowshoeing Cycling Downhill Skiing and Snowboarding Exercising and Jogging Extreme Air Sports Extreme Skiing Fishing Golf Hiking, Climbing and Paddling Horseback Riding	Hunting Motorcycling Ocean Activities Playing Games and Individual Sports Professional Sporting Events Sailing and Surfing Scuba and Snorkel Snowmobile and ATVing Team Sports Wildlife Viewing
U.S. Travellers Culture and Entertainment Reports
Culture and Entertainment Overview Report Aboriginal Cultural Experiences Agro-tourism Amateur Sport Tournaments Archaeological Digs and Sites Equestrian and Western Events Fairs and Festivals Fine Dining and Spa Visits Garden Theme Attractions High Art Performances Historical Sites, Museums and Art Galleries	National and International Sporting Events Participatory Historical Activities Rock Concerts and Dancing Science and Technology Exhibits Shopping and Dining Wine, Beer and Food Tastings Theatre, Film and Musical Festivals Theme Parks and Exhibits Visiting Casinos, Theatre and Comedy Clubs

TAMS 2006 Questionnaires
Canadian Survey	U.S. Survey

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Tourism Research

reports

tools

Travel Activities and Motivations Survey (TAMS)

OVERVIEW REPORTS

NEW!

NEW!

OUTBOUND TRAVELLER PROFILES

NEW!